To read old issues of The Source is to be assailed by experiments in big brands targeting an inner-city audience, amazing album promo copywriting, earnest editorials and none-more-1990s moments, but crucially the magazine had an opinion that it was happy to put to work and some of the writing is fantastic. Catching early 1990s for 1.95 in places where the Comag distribution felt the magazine belonged was integral to making me want to write. The sportswear elements of the magazine were an education in themselves, despite clearly being ad-money driven rather than personal picks. A 1992 Rap City segment caught the publication’s staff at the Manhattan offices far ahead of the infamous late 1994 rebellion over those high-mic ratings for The Almighty RSO. Senior editor Chris Wilder sees white folks taking black culture like they did rock and roll — what would follow a couple of decades down the line makes his statements extra prophetical. While it only includes brief footage of the editorial process at work, it’s still a nice little time capsule of a time when a high rating could actually sell units and a rapper shifting around 80k considered a colossal flop. Big up Hias74 for uploading this as well as plenty of other Canadian TV rap-centric gems.
Additionally, that Shawn Stussy Beats 1 show with Mike D is a good primer on the sonic influences behind that pioneering street and surfwear and this uncut SHOWstudio chat with photographer Mark Lebon is some strong background on that original Buffalo era of fashion and streetwear’s union too.