Almost a year after Tommy Hilfiger’s memoir American Dreamer comes out, it would seem that we’re getting a Ralph Lauren autobiography. Releasing next September via Simon & Schuster to coincide with the company’s 50th anniversary, my earlier speculation about whether the Alan Flusser Lauren book that drops the same month was going to be an autobiography was wrong. Just as 2016 spawned two Lo-Life books, 2017 is going to be all about publications regarding the man himself. Hopefully, just as Phil Knight’s Shoe Dog offered personal insight that complimented the unauthorised Swoosh perfectly, hopefully this one will be as interesting as the almost authorised Genuine Article. In the meantime, YouTube user Tenaciously Procrastinate’s upload of Ralph’s 1993 Charlie Rose appearance is worth watching.
Taken from the Lo Life History
As I wait for Thirstin Howl the 3rd and Tom Gould’s Bury Me With the Lo On book I figured I’d look around for some other Polo-related gems online and the Lo Life Brand’s History section is incredible. The Lo Life clothing brand gives me mixed feelings in that I wonder if the Lo Lifers of old would have clowned any contemporaries for wearing a tribute brand the same way that Beverly Hills Polo Club gear would have gotten you crucified, but if anybody is going to make money from homaging that iconography, it may as well be Thirstin and friends, seeing as they’re key to popularising Lauren’s output in a streetwear context. Plus, I doubt that the crew saw a cent from the product that they helped sell to a local and global audience that the company itself couldn’t reach. Having kept their clippings throughout the years, the existence of a Lo Life cap back in the early 1990s as part of a student design competition is an interesting addition to their history, plus all those Source articles are in the mix too. I’d never seen the newspaper stories from 1992 back when Lo Lifes were being discussed with emphasis on gang status rather than the contents of their wardrobes, but they’re up on the site too. Go check it out HERE.
If you’re willing to make the effort (and it’s well worth it), I only just noticed that some of the French documentary, Larry Clark, Great American Rebel is online in pieces. This one-hour 2003 film features plenty of good insight into Clark’s work and it’s the source of the popular making of Kids video on YouTube. Continue reading AMERICAN REBEL
After seeing a baffling amount of YouTube promos for it over the last year and a bit, I just watched DJ Scripz’s factually titled The Haitian Polo Documentary, which is about young Haitian kids in Brooklyn becoming preoccupied with Ralph Lauren’s iconic output. We’ve moved on a lot from the days when I got hyped about a page or so in the Source each month at the turn of the decade to the point where it’s hard to find much on the Lo-Life crew and other boosting squads that hasn’t been told before, over and over again. Continue reading LIFE OR DEATH APPAREL
I always wondered what the mood was like internally between mega brands during the early 1990s. For years I wondered whether Tommy and Ralph hated each other and whether Calvin and Perry would join the ruck if they were left alone in a room. Continue reading RUGBY BEEF
UNDRCRWN have been doing the funny tee thing beautifully for a decade now. When you’re doing this kind of thing, there’s a thin line between smart execution and stuff so awful it makes you chew your knuckle off, and this NYC brand seems to get it right with the sport and hip-hop references. Continue reading KARL, PHIL & RALPH
Tumblr might be rife with anachronistic blends of 1990s and 1980s thrift store and eBay overspend styling, but there’s a few little spots where you can see some shots of those who were there with all the gear and some serious shoplifting skills. Having said that, is getting that throwback outfit historically correct even a thing any more? The internet has created its own timeless gang bang of reference points and music that makes historical correctness redundant. For a new generation, 1996’s iconography is as prevalent as what’s happening now. Factor in the sheer amount of homages to expensive technical outer wear and the reappropriation of rich guy garms of the 1990s and then has become fused with now like never before. Characters like Rack-Lo represent the old guard, and I never get tired of looking at the pictures from their past, as well as the different array of themed outfits you need to be up on if you rock the horse. His self-published The Lo Life Adventures of Rack-Lo book is online here and worth a browse.