Tag Archives: R.A.P

HISTORY OF R.A.P

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Thanks to an insatiable appetite for content online (and a lot of curious writers) there’s a lot of deep histories on some brands that had been barely mentioned online in recent years. Slowly — and whether a more image and video inclined audience have any interest in reading it — the lesser-discussed foundations of an industry are being given the treatment they deserve. I wondered what exactly happened to the R.A.P brand — which made plenty of appearances in British style magazines before it folded in 1996 — that was founded by Moroccan-born London resident Hassan Hajjaj and began as a shop on Neal Street in Covent Garden in 1983 before spawning its own apparel line. Continue reading HISTORY OF R.A.P