Tag Archives: Outland

MERCH

bladerunnercapthinking

Ahead of Blade Runner 2049‘s October release I’m sure we’re going to be assailed with merch and tie-ins. Once, it was low-key adidas, now-defunct companies on billboards, a Marvel adaptation and ERTL toys. This one won’t be quite as low-key. Merchandise is an unpleasant certainty now, but in the very early 1980s, readers of magazines like Starlog could buy some more considered gear to tie in with a new breed of sci-fi that was largely focused on headwear. The Thinking Cap Company was a key player. Based in California and founded in 1979, its origins remain something of an enigma to me — the name Sy Gottlieb crops up online as an original agent, and I know that the trademark had lapsed by 1987. Continue reading MERCH