Tag Archives: nike

AIR TR*MP

For a while I was convinced that I imagined that Donald Trump appeared in a Nike commercial in the late 1990, and the sheer volume of great campaigns during the 1990s didn’t make ascertaining which ad any easier. But, thanks to YouTube (big up mercatfat), I was reminded that it was part of the 1997/98 era Fun Police series with the likes of Kevin Garnett, Tim Hardaway and Gary Payton, Jason Kidd, Damon Stoudamire and knowingly fun-free characters like Cherokee Parks. Promoting a series of memorably eccentric Zoom-assisted silhouettes, one spot includes a one line speaking role by the future president-elect himself. Before you take those red boxes into the back garden ready to set them alight, chill — this was when Trump was seen as a New York mascot of sorts (and back then, without the internet, it was easier to forget that this was around the time he seemed to switch from Democrat to Republican, or that just eight years prior, he demanded the execution of five wrongfully accused young black men — including a boy of just 15), appearing in everything, from Home Alone 2 to The Nanny to Sex and the City, as well as ads for Pizza Hut, Oreo and McDonald’s. And by turning him into this larger-than-life caricature of capitalism, we all created a monster. But 20 years ago, the events of this coming Friday seemed even more improbable as a young boy left alone in New York thwarting the same duo of bumbling crooks he’d defeated before in a completely different city.

GOLDEN ERA STORE FOOTAGE

1991airmax90man

A few months ago I linked to some 1990 Foot Locker store visit footage from this Brazilian shop tour show, but the gems just keeps on coming via the frequently updated SHOP TOUR MEMORIAS – COMERCIAIS YouTube channel. While it isn’t English-language, the neon-accented treasures on show are pretty universal. Check these 1991 clips. The trip to A Sports is particularly impressive, with an examination of Mowabbs, a meeting with someone dressed like an Air Max 90 (“Hi Mr Shoe! Are you alright? Okay! What do you think about A Sports — great, no?”), plus a look at Starter jackets. There’s a shit ton of 1990/1991 clips below with lots of repetition, but if your eyes are peeled you’ll catch some gems. Best. YouTube channel. Ever. Excitable presenter babbling about sportswear during a golden era — no vlogger can come close. Even the soundtracks are excellent. Continue reading GOLDEN ERA STORE FOOTAGE

LIST

There are lists everywhere right now. End of the year is a perfect time to bang them out to keep that content moving. I wrote a quick one for my friends at Sole Collector before realising that I’d omitted loads of good things (in fact, I’ve picked up shoes in the days following the list submission that deserved some placement). If you’re looking to write a top ten of the year’s best with any modicum of integrity, I recommend leaving it until the year has fully concluded and taking some time to collate it. In this case, I did none of those things. With the freedom of a top 20, this would have been a bit more varied in terms of brands and silhouettes. As it stands, it simply highlights how dull and middle-aged I am when it comes to sports footwear. For the most part, I still don’t understand the need to put reissues of reissues of classics on a pedestal. It’s a given that a black and red Air Jordan 1 is amazing, but it belongs on a top ten of 1985 list (maybe the mid 1990s at a push because retro basketball still seemed quite novel), except there weren’t “best shoes of…” lists back then because they were too busy keeping it moving rather than wallowing.

CHRISTMAS COMMERCIALISM

nikecard

You can’t beat a spot of crass holiday commercialism from an interesting era, and this is a good example. This 2001 Christmas card from Nike wishes us a happy holiday using a bizarre array of shoes. Many of the designs are very much of their time (the Air Max Willy might be one of the oddest titles for a silhouette ever), but it demonstrates a real appreciation of some of the most uncommercial Nike models and a commitment to mule fits. Why was the Air Huarache Plus included? Nothing says seasons greetings like an Air Superfly.

MORE SOURCE

sourcefebruary1998sneakerpage

When I can’t think of something interesting to put here, I always chuck up a shoe page from an old issue of The Source as a distraction. There’s a brace of yellow accented greats here that evoke an era and the Reebok Apogee DMX 2000 is the champ — you NEVER see that thing anywhere anymore despite its popularity back in early 1998. A lot of great design came out of that DMX era (which, coincidentally, corresponded with the veteran MC of the same name’s ascent), but there’s very little online that catalogues it. Maybe there is some Geocities mirror site from Japan out there, but it’s been bumped down the Google rankings by a slew of new jack crap.

21 FORCES

force

There was once a time when, between Complex’s staffers and a squad of freelancers, every conceivable list that could be written was written. People complained about clickthroughs/orders/decisions and all of that other stuff. Post 2014, there were a lot less in favour of more features, opinion pieces and interviews. In fact, the only people still peddling that click-through thing are those “You won’t believe what XXXXXXX looks like in 2016!” clickbait sites that, curiously, Mike Tyson seems to be paid to promote on Facebook. I vowed never to write another, but my friend Matt asked if I wanted to write the top 35 Air Force 1s, which then became the top 21 Air Force 1s of the 21st century. No matter how much crap is thrown at that shoe (and those laser etched ones with players’ faces on and the majority of the 2007 anniversary rollout hurled a lot at them), it’s a design with a very special place in my heart. You could write a top 35 co.jp release only list, or simply put together a hit parade of Euro exclusives — since 2000 there’s probably been a couple of thousand variations worldwide, and the shoe was already 18 years old by that point. This was a personal list with a slight prejudice against some sacred cows (for instance, a lot of patent versions have aged appallingly and Entourage was a TV show for dickheads). Looking back, it’s bizarre to think that something as simple as a familiar shoe made to look a bit like a Timberland boot could blow my mind conceptually once upon a time. But blow my mind it did, hence its high-ranking on the list which you can read here or by clicking the image above.

THAT VIBE

vibe1998

Nothing much to report here, but this shot from a 1998 Vibe fashion shoot is still incredible. 1998 seems to be a focal point for a lot of current looks and the decision to shoot couples in front of painted backdrops like an Albee Square Mall style romantic snapshot made this one of the best. Ladies in the alternate Air Max 98 with the Total Air are keepers. Add some ACG F.I.T. gear and you’ve got a powerful look that captures an era.