Tag Archives: nike

THE SPIRIT OF COMPETITION

philknightilienastase

For a while, Phil Knight interviews were few and far between. There was him having his lunch interrupted by Michael Moore, a Sports Illustrated cover story, that piece on The Word about his son’s brief rap career, some business shows, a scattering of speeches and that Oprah appearance. Continue reading THE SPIRIT OF COMPETITION

EVERYONE’S AN EXPERT THESE DAYS

tobiehatfieldgoldshoe

These days, everyone is an expert in athletic footwear. They all seem to know what the brands should be doing and think that they could do a better job in pretty much every related field, but there’s a lot to deal with at a big company, not least those 18 month production cycles that are pretty much a lifetime when trends boom then burn out in the space of 12 weeks. Continue reading EVERYONE’S AN EXPERT THESE DAYS

COLLABORATIONS: THE RESPECT WAS MUTUAL

baperespect

Note: This was written for Sneaker News’ print project ages ago. I can’t quite recall whether it ended up in issue #2 in a truncated form or never ran at all. Browsing through it, I realised that my attitude has changed, but I couldn’t be bothered to make major amends this evening. Expect typos.

There are too many collaborations on the market. This isn’t just embittered old-timer talk, because positives currently outweigh negatives. There’s never been so much choice, information and opportunity when it comes to shoes and their connecting cultures. Continue reading COLLABORATIONS: THE RESPECT WAS MUTUAL

LATE TO THE SALES

jordanjustforsports

We’ve been down this road before, back when I used to dig up old newspaper promotions because I couldn’t think of any other stuff to fill the site with and justify an update. I ran out of ideas again, so I thought I’d get a little festive this evening. Nowadays you can tell what’s getting its price severed before it even goes on sale. You know if a product is doomed commercially from the second it’s leaked half a year ahead of release. Continue reading LATE TO THE SALES

THE ART OF SKATING THE WRONG SHOES

032cskate

I wrote a piece for 032c on the subject of non-skate shoes being used as skate shoes a short while ago. It was actually meant to be part of a bigger interview with some people, but we struggled to get the Q&As in time, making it more a stream of consciousness than a cohesive history. Continue reading THE ART OF SKATING THE WRONG SHOES