Tag Archives: nike

SPIRIDON-DADA: A TRIBUTE TO A CULT CLASSIC

zoom spiridon 1997

I meant to up this here yesterday, but the gloom of being too slow and old with the keyboard to buy the Zoom Spiridon when it rereleased the other day dampened my spirit. Going forward, I might post more shoe-nerd bits here in this vein, though the cult of reposting and my own laziness might stop me doing that.

There’s something about the Zoom Spiridon that two solid reissues hasn’t dampened.

Released in 1997, promoted by Michael Johnson, and named after Greek runner Spyridon Louis — winner of the first modern-day Olympic marathon in 1896 — it’s a lightweight training model and a fan favourite from a golden age of design. It wasn’t the first Nike shoe to carry that name either — around 1984, there was a gold swoosh racing shoe called the Spiridon in the line that was followed by the Spiridon Gold a few years later. Continue reading SPIRIDON-DADA: A TRIBUTE TO A CULT CLASSIC

THE SPIRIT OF COMPETITION

philknightilienastase

For a while, Phil Knight interviews were few and far between. There was him having his lunch interrupted by Michael Moore, a Sports Illustrated cover story, that piece on The Word about his son’s brief rap career, some business shows, a scattering of speeches and that Oprah appearance. Continue reading THE SPIRIT OF COMPETITION

EVERYONE’S AN EXPERT THESE DAYS

tobiehatfieldgoldshoe

These days, everyone is an expert in athletic footwear. They all seem to know what the brands should be doing and think that they could do a better job in pretty much every related field, but there’s a lot to deal with at a big company, not least those 18 month production cycles that are pretty much a lifetime when trends boom then burn out in the space of 12 weeks. Continue reading EVERYONE’S AN EXPERT THESE DAYS

COLLABORATIONS: THE RESPECT WAS MUTUAL

baperespect

Note: This was written for Sneaker News’ print project ages ago. I can’t quite recall whether it ended up in issue #2 in a truncated form or never ran at all. Browsing through it, I realised that my attitude has changed, but I couldn’t be bothered to make major amends this evening. Expect typos.

There are too many collaborations on the market. This isn’t just embittered old-timer talk, because positives currently outweigh negatives. There’s never been so much choice, information and opportunity when it comes to shoes and their connecting cultures. Continue reading COLLABORATIONS: THE RESPECT WAS MUTUAL