Tag Archives: nike

HALF OFF

halfoffnike

A while back I schemed to put something together regarding the relationship between hardcore and athletic shoes, but the task seemed colossal when it came to research and, crucially, I’m not qualified to write it. The connection between hip-hop and shoes has been mined to mediocrity in pursuit of content and, like some cultural fossil fuel, all that seems to be left — bar those untold stories and archives from those who were there — is fumes. In a cynical world, the do it yourself, self-powered earnestness of it all seems like the antithesis of a marketing grand plan. This ad from a 1986 Maximumrocknroll is just one of thousands of moments — the southern Californian band Half Off (rest in peace to Jim Burke) had a cult following and they briefly had a ‘zine-powered war of words with Youth Crew folks as mentioned in this Noisey Billy Rubin interview from a couple of years ago. The hand-drawn Vandal style Nike with the Terminator/Big Nike style lettering is a nice touch and on that topic hardcore connoisseur William Cathalina has put together a sneaker-centric ‘zine called Shoegazer, with issue #2 dedicated to shoes and the scene. The first run of 25 is long gone, but it’s worth giving him a shout via Instagram to see about a second run.

MORE STORE

mowabbazona

Sorry, I couldn’t help it. I had to make a fourth return to SHOP TOUR CANAL OFICIAL and their abundance of 1990s’ retail wanders. You can’t fake this era of sport shops and those shelves are ripe with masterpieces that everyone took for granted at the time. Even the budget takedown crap has turned to gold. This is the kind of thing that makes YouTube better than any terrestrial or cable channel. It’s 1992 and 1994 embodied in a few minutes of grainy camerawork and excitable chat, but alas, A Sports USA of 148 E Flagler St, Miami is apparently a luggage shop nowadays. Continue reading MORE STORE

THE 2ND PLACE

2ndmagazinenike1

2nd magazine is always pretty consistent, and their themed issues and specials are always worth adding to those teetering piles of publications you deemed necessary but haven’t fully digested yet. We single dialect doofuses used to justify buying Japanese magazines for the imagery alone, but with a new and improved Google Translate on the phone, we can glean a little extra information from them nowadays. Continue reading THE 2ND PLACE

CLASSIC IMAGERY

classickicks1

My friend Nick Santora has far greater fixation with sports footwear related imagery and ephemera than me. He runs the Classic Kicks site, social accounts and podcast and used to run the fine NYC store of the same name. He just made the plunge into publishing, but is keeping it as pixels for the time being. That doesn’t stop the visually inclined, 124 page Classic Kicks #1 from being designed as if it was on paper, down to the quality of design and page size. The inaugural issue has a ton of content (that’s content in the good sense as opposed to the gushing stream of content for content’s sake that is making anything useful harder to find using Google). If you’re a nerd, you’ll mess with this project — the old adidas and Fila ads are worth the price of admission, but the chats with Nike ad gods Chuck Kuhn, Bob Peterson and Bill Sumner with accompanying reproductions of some of their work, while — most importantly if you’ve followed this blog for any length of time — renaissance man and reggae archivist Roger Steffens shuts down that rumour that Nike’s mysterious Rasta Man samples were made for Bob Marley. Deeper than the usual shoe coverage and it’s best viewed on a tablet, though I would spend big on a physical copy. Well worth your £2.99 or digital subscription fee.

classickicks3

classickicks2

1993 OPENING

shoptourmiami1993

An abundance of footage of the 1993 opening of a Miami Nikeshop branch recently appeared on SHOP TOUR CANAL OFFICIAL’s YouTube account. If you look at this site relatively regularly, you’ll know it’s my favourite channel for the way it dwells on the products in shops from yesteryear. That ACG selection with the LE Huaraches in the mix is particularly appealing here and, as usual, you need to be Brazilian to understand some of that dialect, but the shelves do the talking. Suits, basketball showcases, execs, some Night Tracks in a display case and people in short denim shorts dancing solemnly to new jack swing are just part of the launch festivities. A nice little snapshot of a moment in time that’s rarely documented.

WHITE FORCES

whitejewelswooshaf1

Continuing the recurring Air Force 1 theme of the last few months, I threw together an attempt at a history of the ubiquitous white Air Force 1 for Complex. I would love to know how many pairs that specific iteration of the AF1 has shifted since its debut, but one thing is for sure — contrary to reports, it definitely debuted several years before 1997. Right now, brands are falling over themselves to force a footwear phenomenon on young people with their pop ups, event spaces, panels, careful drip feed of numbers and blood advertorial onslaughts. It makes sense, given that the social media herd mentality, plus hundreds of thousands of new converts to resell, generally makes creating hype far easier. But the white Force never had that push initially (though later down the line, its numbers were deliberately reduced to increase their demand). You can read it right here.

AIR SHIPS

This did the rounds a few months ago, but after the regular splatter of speculative articles surrounding what the banned Nike Air Ship actually looked like, all we seemed to have to go on was a couple of black and white training and action photos and really blurry split second pre-game footage from Madison Square Garden. But this footage of Jordan playing against the Bucks at a Washington High School, East Chicago on October 9th (easily falling into the period that’s mentioned in the stern letter from NBA commissioners) was dug up by true Jordan fan MJO23DAN. I was also pretty sure — though I can’t find the supporting evidence I spotted right now — that the lettering that replaces the wings logo on the strange Rare Air versions of the AJ1 is taken from the heel of Jordan’s Air Ships. We tend to exist in an echo chamber when it comes to legends around shoes and I and many others are guilty of pecking at what’s already out there, so salutes to this YouTuber and connoisseur for researching and sharing this video.