Tag Archives: Nike TV

NTV

The NTV (Nike TV) project was a set of short films that were used internally and at retailers circa 1986. I’d heard rumours of what it consisted of (like Michael Jordan acting as presenter), but assumed that it was long gone. Jordy of Shoezeum obtained the tapes and put some snippets of them on his Instagram account — it’s very interesting, with some ultra nerdish elements like a tannery piece on the soft performance leather they introduced that year in addition to some Sesame Street style elder/younger chatter with Jordan. Even the familiar elements on the tapes, like the dynamic ‘Men at Work’ commercial for the Air Force II (which premiered the aforementioned leather) with Buck Williams, Charles Barkley, Alvin Robertson, Moses Malone and Sidney Moncrief going at it in the gym seems to be twice as long as the version you might be familiar with (incidentally, I really want to know who directed this advertisement). That video originated from Nike veteran Bruce Fisher’s collection and he upped some smart phone footage of the AFII extended cut on YouTube.