Tag Archives: Michael Johnson

ACCEPTING YOUR SUPER HUMAN SPEED

I never noticed this compilation of Zoom Air adverts from 1997 on YouTube before — a star-studded collection of athletes in ‘Accepting Your Super Human Speed’ therapy group — that includes Gail Devers wearing the Zoom Spiridon alongside fellow endorsee Michael Johnson. 20 years later, the Spiridon seems to have found an audience again, after a spell in sale rack purgatory. On that subject, the recent boom in popularity when it comes to Errolson and the NikeLab team’s ACG reboot proves that simply resurrecting the old stuff was a smart move. When it game to marketing, the very nature of that division put it in a strange rustic-tech rocky terrain where jock boasting, Futura sloganeering and a collision of rough-hewn neon aesthetics all collided to create a fair few gems promoting some product that is probably better loved in 2017 than it was appreciated commercially on its debut. Old All Conditions Gear commercials and in-store videos were a curious bunch that included great stuff like a Shane MacGowan Sinatra cover and an eccentric Champs one that concludes with an allusion to possible sexual assault at the hands of hillbillies. Continue reading ACCEPTING YOUR SUPER HUMAN SPEED