Tag Archives: huarache

GOLDEN ERA STORE FOOTAGE

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A few months ago I linked to some 1990 Foot Locker store visit footage from this Brazilian shop tour show, but the gems just keeps on coming via the frequently updated SHOP TOUR MEMORIAS – COMERCIAIS YouTube channel. While it isn’t English-language, the neon-accented treasures on show are pretty universal. Check these 1991 clips. The trip to A Sports is particularly impressive, with an examination of Mowabbs, a meeting with someone dressed like an Air Max 90 (“Hi Mr Shoe! Are you alright? Okay! What do you think about A Sports — great, no?”), plus a look at Starter jackets. There’s a shit ton of 1990/1991 clips below with lots of repetition, but if your eyes are peeled you’ll catch some gems. Best. YouTube channel. Ever. Excitable presenter babbling about sportswear during a golden era — no vlogger can come close. Even the soundtracks are excellent. Continue reading GOLDEN ERA STORE FOOTAGE

CHRISTMAS COMMERCIALISM

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You can’t beat a spot of crass holiday commercialism from an interesting era, and this is a good example. This 2001 Christmas card from Nike wishes us a happy holiday using a bizarre array of shoes. Many of the designs are very much of their time (the Air Max Willy might be one of the oddest titles for a silhouette ever), but it demonstrates a real appreciation of some of the most uncommercial Nike models and a commitment to mule fits. Why was the Air Huarache Plus included? Nothing says seasons greetings like an Air Superfly.

TINKER

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Being a Brit, the American college and high school sports star thing is perplexing. That’s not to say that an athlete at any school I went to wouldn’t get the girls, but PE teachers in charge weren’t being held aloft by excitable parents or being drenched by buckets of Lucozade being tipped over their heads post inter-school cross-country event. Beyond the eccentric televised nature of the Oxford/Cambridge boat race, I’m not sure that too many would be rushing to Ladbrokes if the University of Bath played Loughborough, or that a coach for some ex-poly could be so deified that they could probably commit a hit and run in their university town with immunity. In America it’s different. They have scholarships, big stadiums, big pay packets for coaches. They have All-American trophies, which sound amazing, even though I don’t even know what they actually are. I always knew that Tinker Hatfield was an athlete in high school and university (every athletic shoe designer on Nike campus appears to be capable of running an ultra marathon before work), but I never realised exactly how highly he was regarded in his day. When he told us at a Nike Q&A in Paris that a lot of people assumed he was black, because of his speed and name, he alluded to a certain status in Oregon as a teenager, but a June 1971 Eugene Register-Guard piece describes Hatfield Jr. as, “…perhaps the finest all-round track athlete produced in Oregon…” Tinker was taking four golds in track meets and, by all accounts, was no slouch in football either. The amount of sport section headlines on him during his high school days alone — pre University of Oregon — is impressive. Long before people were looking up to him for his shoe design savvy (something that has been rolled out on a grander scale than say, 12 years ago, when a core band of nerds would start banging on about Jordan XIs and Safaris at the mention of the year, his name was being mentioned in revered tones.

All this, and he designed the Huarache too. Tinker Hatfield is quite the overachiever.

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COMPLEX

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Huaraches have been ruined by appalling colourways and weird shapes, plus the fact they’ve been rereleased in one of the least imaginative periods in recent history. But not everybody shares that opinion. In fact, the shoes offer almost Jordan levels of traffic if you’re looking for click bait. My friends at Complex asked me to write a brief history of the shoe (excluding the pre-release situation when the shoe was scrapped) in the UK. That’s a good excuse to put that murky, lo-fi photo of the best way I ever saw the shoe worn (sans laces too) from The Face back in 1991 back up here. No time to do much of any substance on this blog today, so head over there if you want something a little longer. This nation did the shoe thing better than anyone else back in 2000. Now? Not so much.

PROTO TECH

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Internet died to cap off a glumday night, but I won’t be deterred, so I’m working from the iPhone. Autocorrect is going to make this blog entry even more unintelligible than they normally are. Adding to my annoyance, I wanted to blog about Dapper Dan’s appearance on episode 2 of MTV’s ‘House of Style’ in 1989, but technical issues prevented that. And MTV doesn’t seem to have obtained clearance for that clip either. Tragically, we Brits can’t see our very own Sir Paul Smith give Dee Dee Ramone a makeover either, because you have to be Stateside to watch it online. I will pay half-decent money for DVD copies of every season. Jason Dill’s Fucking Awesome Radio on KCHUNG is worth your energy and is one of the few things keeping me sane right now: the Earl Sweatshirt guesting episode is available here to download. Dill has good musical taste and a good voice for radio. All I can do this evening is deliver some recycled nerdery from my Instagram that harks back to the Nike Olympic ‘100 Innovations From the Battle Against Drag’ exhibit that was set up in Beijing for summer 2008. Now everyone’s desperate to pull off a tech shoe and quasi-formality blend (the new US uniform according to We Are The Market), it’s worth looking back at some old experiments in technology that brought us some classics. I’ve been privileged enough to see the Nike archive a couple of times but I can’t say too much about it. It’s a good place to be if you’ve got a shoe problem though. Some of the most interesting designs manifest manifest themselves during the experimental phase and the lightweight mission that Coach Bowerman instigated has led to some one-offs that look good enough for wear. I wish some of the designs would drop as “work in progress” Tier Zero drops in appropriately sketchy packaging. The Tyvek shoe above is known as the FedEx Sample and dates back to 2001. Created as part of the MayFly project’s development prior to that shoe’s 2003 release, it’s made of mailer envelope material, using Dupont’s high density polyethylene fibres. Those perforations seem to have been added because Tyvek doesn’t breathe (it was also used in this Agassi experiment from 1999) and an ultralight ripstop fabric was the more intelligent choice. Below, the unnamed neoprene model from 1984 is something that Bruce Kilgore (head designer on the Air Current and Air Flow) developed, applying wetsuit fabric to a conventional running design. The stubby marker pen swoosh and NIKE on the heel are part of this shoe’s charm, but this helped birth the aforementioned Kilgore cult classics, the Huarache and the Presto. I really, really need to see the Bowerman neoprene prototypes that were created even earlier. Just as the Shox concept had been drifting around since the very early 1980s before it was revived pre-Millenium, don’t assume that the technology you’re losing your mind over hasn’t been in gestation for just as long. On/off topic, people weeping about shoe RRPs should stop letting their Tweets cry and go buy cheaper models and opt for something a little more offbeat. That’s what makes amassing shoes fun, but po-faced people #who #love #to #tag #stuff seem to have forgotten that. Standing with 5 friends and waiting to buy exactly the same thing immediately breaks he cardinal rule that thou shalt not wear the same shoes as the next man. Any measure that slaps you out that mindset can only be a good thing.

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Sent from my iPhone

THE WEST

Since Nick at Classic Kicks put me onto a video of Eli Bonerz showcasing the X-Large store in 1992 on MTV’S House of Style, I’ve had dusty adidas Campus and Conart on the mind. We have tendency to sidestep a few brands when it comes to street wear retrospect, sending graffiti-inspired brands into some kind of rap-addled nowhere zone that’s neither skate nor street enough for some folk. That’s bollocks of course, because Conart and Third Rail created their own lanes back in 1989 and 1990, respectively. Now, tag and burner covered cotton isn’t necessarily what I’m wearing, but flicking through old issues of ‘The Source’ and ‘Can Control’ I’ve seen ads that had me hastily researching (pre-internet) the world of international money orders to at least lay my hands on a catalogue and stickers.

Third Rail’s expansion into different elements of apparel (I don’t recall hearing the term cut and sew back then) and Conart’s spin on a classically west coast small front logo and graphic explosion across the back with the oval chest lettering belying the graffiti characters mean-mugging on the shirt’s reverse all blew my mind in my early teen years, and while I knew the legendary RISK from reading ‘Spraycan Art’ until the binding broke and was aware that he was a key mind in the Third Rail empire, it wasn’t until I read Slash’s autobiography that I realised that Conart’s Ash Hudson is Slash’s younger brother. It’s odd how some brands don’t quite get the shouts they deserve, but Conart and Third Rail cemented LA’s position as the birthplace of street wear as we know it. I’m sure every brand making gear elsewhere, be it New York, Tokyo or London, would concede the power of west coast labels inspired them to make their own power moves, fused with their local aesthetics, trends, movements and attitude.

These two brands made full use of the merger of style, airbrush custom culture, long legacy of Cholo style letterforms, technical flare and everything else that differentiated LA’s graffiti from other regions. As far as ambassadors for other coasts went, the moment Biggie wore a Conart tee to wield a machine gun, a certain immortality was cemented.

Conart’s current site seems to be down, but the above image of a 1989 ad from ‘URB’ is taken from their Facebook and RISK’s blog upped some old ads last year — this post is well worth your time.

Taken from RISK’s Third Rail post






This December 26, 1994 ‘LA Times’ article captures a certain moment in time (even if it seems to misspell RISK’s real name):

He once took spray-paint cans and made the city of Los Angeles his imagination’s canvas, but Ash Hudson has now turned a third-story Rampart Boulevard loft into a studio where L.A.’s biggest vandalism problem is a business success story.

A former graffiti vandal—or tagger, in the vernacular of the streets—Hudson turned entrepreneur in 1989 by founding a firm called Conart. He has turned it into a clothing distributor that designs graffiti images for T-shirts and caps and boasts of 1994 orders totaling $1 million.

Conart (convict and art) now employs half a dozen paint-can-wielding staff artists and provides free-lance work for others, helping to focus their creative energies into a lucrative business.

“We’re occupying so much of their time that they don’t have time to go out on the street,” said the 22-year-old Hudson, a native of Culver City.

Taggers have been dreaded and hunted in major cities since urban teens began vandalizing buildings, subways and freeways in the late 1970s. The term refers to the vandals’ tags, or personalized signatures, they attach to their handiwork around the city.

But out of this illegal pastime have sprung legitimate graffiti artists, claiming a niche in the contemporary art world as well as in the clothing industry.

Dozens of graffiti clothing companies have started in big cities throughout the country, particularly in Los Angeles and New York and mostly by former taggers, said Robert Christofaro, a graphic designer for In Fashion, a trade magazine in New York City. Many of the companies have found it hard to stay afloat.

“A lot of them can’t manage to stay open . . . it’s a hard marketplace,” Christofaro said.

But for many, graffiti has become an avenue to opportunity. The clothing designs have attracted a large following of young adults who grew up fascinated by the genre.

“All the people that are most successful in the graffiti scene have expanded but held on to their graffiti roots. . . . The whole thing is being innovative,” said Kelly Gravao, another ex-tagger, who now owns Third Rail, an alternative clothing company in Boyle Heights. Third Rail also began by selling graffiti designed T-shirts and caps, but has since expanded its clothing line.

Gravao, 26, was arrested on many occasions and even shot in the leg when he tagged “in the wrong neighborhood,” he said.

Third Rail has grown 300% in sales since it opened in 1990, not long after Conart, Gravao said. He has one retail clothing store, Crazy Life, and is about to open a second in Hollywood. He said his focus has shifted from graffiti to various other clothing designs, targeted at surfers, skateboarders and snowboard enthusiasts.

Conart, he said, is one of the survivors in the graffiti-clothing business, benefiting when many imitators fell by the wayside. Today it sells to 470 accounts at specialty stores across the United States and as far away as Japan, where graffiti designs have become very popular.

“In Japan they’re not doing Japanese letters, they’re doing American letter schemes,” Hudson said.

Conart does half of its business there, where its designs are sold out soon after they are sent out, he said. He has even heard of bootleg Conart T-shirts being sold around Tokyo.

“(Graffiti) has become a big thing now with rap. . . . In one week everything (in stores) is sold out,” said Ken Kitakaze, who has coordinated Conart’s distribution to at least 50 stores throughout Japan for the last four years.

Conart is “the original maker of the graffiti street-style T-shirt,” said Paul Takahashi, a buyer for Extra-Large, whose clothing stores in Hollywood and New York were among the first to carry Conart’s designs. The market was saturated with imitators as soon as Conart’s designs hit stores, he said.

“We carry Conart because we try to keep the more original stuff.”

Irma Zandl, president of Zandl Group, New York marketing-trend consultants, said that recently clothing targeted to young adults has been dull. In the clothing industry the time is right for visually exciting pieces, like the ones graffiti artists design, she said.

The T-shirt designs are colorful and mesmerizing, but at the same time they often touch on social issues—and take a controversial point of view.

One of Conart’s depicts a Ku Klux Klan member holding his infant son, who is also dressed in the white garb of the organization. At the bottom it says: “Future Police Officer.” Another shirt is a caricature of two black men, one holding a gun and the other waving a flag that says: “No Justice No Peace.”

Hudson, an African American whose dreadlocks dangle to his chest, didn’t expect any of this success. Big business snuck up on him and his “conartists,” as he calls them. It snowballed when he began selling graffiti designed T-shirts in front of high schools at age 16.

“(Conart) was a hobby turned business,” he said. “I saw the connection of putting the imagery on clothing.”

Dammit, internet. You’re supposed to keep me updated on everything that happens, yet the launch of Foot Locker’s Europe-only (allegedly) rollout of Nike Huarache LEs wasn’t brought to my attention until they were all over eBay. The Huarache is the shoe that changed everything back in the early 1990s (you don’t see kids embracing modern silhouettes any more on these shores), then had a second wave in the early 2000s at road level again alongside a swathe of monotone Huarache Trainers too. Apparently these Black and Tour Yellow 2012 reissues are just the start of a summer-long rollout. I can’t get down with this shoe when it’s sat on a Free 5.0 sole and while I’d prefer some mesh in that toe box rather than Durabuck type fabric, these are pretty banging.

If supplies had been more plentiful (thank you Tan for the hookup), I think the streets would have been flooded with them once again. Instead it felt like the Foot Locker Limited Edition hangtag days of old. I’d like to think that it was a connoisseur backlash to the Free editions that led to the re-release, but I think ‘The Only Way is Essex’ and Wiz Khalifa are the entities that got these signed off. Still, in an era where every element of sports footwear is previewed, given closer looks and even the opening of a box is broadcast, that a release like these could come and go in relative silence is kind of odd.

Drop 3 of Our Legacy’s Splash collection appears online tomorrow. Serious looks, animal print Cosmo Kramer style shirts and Riri zippered designs with constellations printed on them? As I’ve mentioned before, this brand is untouchable at the moment. Defining the rollover basics at ‘Rollover’? Good move. The Oi Polloi exclusives, contrast armed Great Sweats, tracksuit bottoms that bring a refined edge to the uniform of the unemployed and pretty much everything they make appeals to me without being mired in the beige pixel world that so many other upstart menswear lines are. Tres Bien also still have the best blog of any store, bar maybe the Hundreds.