NOTE: I wrote this a year ago and it was meant to run somewhere else in its entirety, but it never happened. Looking through the replica of Japan’s 1976 issue one of Popeye magazine the other month and spotting the One Star (before it was called the One Star) reminded me that I should probably throw it up here.
Simple design has a curious habit of affecting subcultural style. The blank slate approach allows for statements to be made far beyond a design’s original intent and the humble athletic shoe in its most stripped-down form has long held a tendency to connect with the most discerning and critical audiences possible. You can’t buy credibility, just as you can’t preempt those moments when the everyday becomes a must-have. In this case, a basic basketball shoe design found its purpose beyond the court. The Converse One Star’s impact is substantial, despite being a relative failure on its original release. Continue reading HOW THE CONVERSE ONE STAR WAS BORN AGAIN (AND AGAIN)