Tag Archives: Champion



I recently spoke to Lou Stoppard at SHOWstudio on the topic of hooded sweatshirts as part of their sportswear series. If I had the funds, I’d pay Michael Watts to chop and screw my voice so I could listen to it without dying inside, because I can’t bring myself to watch the video with audio. Does anyone enjoy the sound of their voice droning, umming and tripping over itself? Continue reading



I’m disappointed that I never spotted this online before. Six years ago, Paul Lukas from the superb Uni Watch site upped a 1961 Champion Athletic Knitwear catalogue on his Flickr account (among other sporting catalogues from past and present). This is a standout spot of insight into a time when sportswear wasn’t a statement of fashion. Real performance gear of the time, plus letters, numerals and emblems. The dreaded “This photo is no longer available” has eaten up a few great images from this account, but these photos remain largely intact. Reverse Weave hoodies, nylon fleece hoodies as part of a warm-up suit, cheaper hooded pieces for the sidelines, a double thickness version and even a half-zip Rayon variation were on offer. Pure purpose and plenty of commercial illustration makes this more beautiful than any contemporary mode of marketing, even if you can see the slow creep of synthetics moving into the range and becoming the new choice for team wear. Go check his Flickr and browse the whole thing.




There’s plenty of little moments scattered across publications that altered the course my career would take in one way or another. Back in mid 1998, The Face ran a ‘Fashion Hype’ (and hype would become a word attached to these objects like a particularly excitable Siamese twin in the decade that followed) piece on the newly opened Hit and Run store (which would be renamed The Hideout for presumed legal reasons by 2000). This two page spread was a rundown of things I’d never seen in the UK and sure enough never seen them with a pound price next to them. I immediately rushed out and asked a couple of Nottingham skate stores if they’d be getting any Ape, Supreme, GoodEnough or Let It Ride gear in, only to be met with a blank stare. lesson learnt: Kopelman had the hookups that the other stores didn’t. This Upper James Street spot was selling APC jeans for 48 quid, while Supreme tees were only a fiver less than they are now. The 1998 season when Supreme put out their AJ1, Casio, Champion tee, Goodfellas script design and Patagonia-parody jacket was particularly appealing, and it was showcased here, while SSUR keyrings, BAPE camo luggage and soft furnishings were a hint of things to come. I guarantee that once you made it to the store, a lot of the stuff that you assumed you could grab with ease would be gone — an early life lesson that hype just isn’t fair.



After over a decade of Champion as a licensed brand putting its name to some total crap in the UK, a trip to Jacket Required revealed that the brand was coming back in a big way. Whether this deads the brand as a cult object of desire or elevates the power of the C across the board remains to be seen (without Supreme’s co-sign at a collaborative level I’m guessing that this probably wouldn’t actually be happening — I recall meeting dead ends helping a friend try to release a similar collection over here before the Supreme store opened in London), but the (non American-made) product is good — Reverse Weave sweats with the chest and sleeve branding in the orange I always wanted, plus some bold colours that tap into the casual/Paninaro nostalgia as well as the usual skate and hip-hop cues, script sweats with the stripes on the cuffs and waist, plus, controversially, a crew with a vast C that reminded me of the medium-sized tees I was ogling in the nanamica store in Tokyo a couple of months back. My good friend Nick Schonberger hates the latter (which is dropping in five colours) — I’m into it at the moment, but I wish it dropped in Modell’s rather than the spots that might be stocking it alongside generic struggle streetwear on these shores. Looking at the IG debate when size? announced their Champion offerings, it looks like there’s still some damage control needed to give the brand the status it once had and sell sweats around the 80 quid mark. At least this product (which I believe is being distributed by the same company that’s putting the Canadian-made Todd Snyder pieces into top-tier stores) ticks a few boxes on a few wish lists in terms of details. Not bad.


If you pretend that nothing New Order-related has happened since early 2005 and ignore the beefs, the DJ gigs, the new lineups and the kind of person who won’t stop telling you how ace they were live at the The Haçienda or wherever they changed their life, they’re still a great, great band with an incredible visual identity. The 2010 Rizzoli Joy Division book that compiled Kevin Cummins’ images of the band was pretty good and next year they’re releasing New Order, a book of Cummins’ New Order photographs. The last book had Jay McInerney on intro duties and this time they’ve drafted in Douglas Coupland to pen the introduction. Nice cover.




Quick update time. I’m in Tokyo right now, so I’m too dazzled by the bright lights to compile anything of note here. A visit to Daikanyama’s T-Site — a spectacular triple building monster of bookstore — has still got me shellshocked, but it’s nice to have my spending curbed by minuscule sizing. These Japanese-made Champion creations (which, admittedly, weren’t as microscopic in medium as many tees out here) at nanamica would have been in my possession if I didn’t get the JR Hartley treatment when I asked for a large. Damn. There’s big Cs and then there’s colossal Cs and this design celebrates the brilliance of that logo design on a great quality shirt. The urge to spend was briefly put in a headlock there, but the beauty of this city is the 100,000 other ways it’ll manage to separate you from your hard-earned cash.



No blog content again, but here’s a super-corporate mini-documentary on Champion and the Feinbloom brothers that founded it. It looks like it should be playing in a foyer somewhere, but there’s a few informational gems in that narration, plus some interesting imagery too. These gents patented plenty of sweatshirt-related things we take for granted as well as some processes in appliqué lettering. I’m all out as far as words on Champion go, so I’ll stop now before I end up hating fleece wear.



There’s a piece on Champion sportswear on the size? blog because I was asked nicely and if you’ve read this blog more than three times, you’ve probably realised that it’s little more than a Champion fan site, so why not whore myself on the subject completely? It’s plenty of facts and guesswork that has already been on here, so you’ll have seen it before (I’ve officially run out of words to write about Champion or Timberland as of today). It was interesting seeing comments on Instagram regarding the UK relaunch of Reverse Weave too — a whole generation seems to have written it off as budget clothing in the Lee Cooper vein and I can’t blame them, because those licensing deals in the UK hardly made it seem like a premium brand during the last decade. Between Champion and Fila, I wonder whether those dirt-cheap dadwear connotations can ever be reversed. This was an attempt to reinforce that Champion isn’t Lonsdale and you can read it right here.

The good people of Proper put me onto this short Oi Polloi (another Champion stockist) documentary. Steve and Nigel make some good points here — the evolution of terrace style is present in what they’ve built (with plenty of nods to the past, like the deerstalker and Henri Lloyd gear) and not the world of reissued tracksuits and gear that specifically tries to target that audience. I still don’t understand the appeal of wanting to dress up like it’s a 1980s hooligan themed fancy dress party but each to their own. Some want to dress like Jack in Five Easy Pieces and others want to dress like an extra from Green Street. Such is life.