Tag Archives: Air Max 97

GOLD STANDARD

lesilverbook

Books on athletic shoes are done to death. However, there’s always room for exceptions on the shelves and it was good to finally devour the contents of this particular one. A while back, before digital dominated, Nike commissioned some fascinating publications to coincide with campaigns. The world doesn’t need another bluffer’s guide to bestsellers with Q&As with the usual suspects. What it needs is untrodden informational terrain and Le Silver does the job. Written by Lodovico Pignatti Morano — editor of the flawless Ideas From Massimo Osti — the book is a 152 page anecdotal history of the Air Max 97’s role in Italy. I believe it’s culled from around 97 interviews and, curiously, despite its defiantly local nature, it’s published in English. Club kids, DJs, store managers, graffiti writers, rappers, stylists, editors, professional footballers, scooter boys and motorcyclists all break down the core appeal of Christian Tresser’s design between 1997 and 2003. Best of all is how the author retains the contradictions of any good origin story — there’s multiple accounts of different pioneers said to be the first to bring the shoe to Rome or Milan, some participants dismiss it as ugly, there’s tales of the shoe flopping initially before the sudden surge and plenty of corroborating tales regarding the impact that Georgio Armani putting it on the catwalk in early 1998 had locally. Very hardcore, very niche and beautifully designed by Munich’s Bureau Mirko Borsche, channeling that spirit of streamlined futurism that — according to some subjects — may well have driven the core appeal of this ostentatious entry into an already bold franchise. Incidentally, it also operates as a fairly comprehensive book on the popularity of the Air Max Classic/BW in Italy too. Well worth 22 Euros, even though that 16 Euro shipping fee is a little aggressive. Le Silver is the gold standard in shoe-related books. There are plenty more images of it and its contents right here.

SPIRIDON-DADA: A TRIBUTE TO A CULT CLASSIC

zoom spiridon 1997

I meant to up this here yesterday, but the gloom of being too slow and old with the keyboard to buy the Zoom Spiridon when it rereleased the other day dampened my spirit. Going forward, I might post more shoe-nerd bits here in this vein, though the cult of reposting and my own laziness might stop me doing that.

There’s something about the Zoom Spiridon that two solid reissues hasn’t dampened.

Released in 1997, promoted by Michael Johnson, and named after Greek runner Spyridon Louis — winner of the first modern-day Olympic marathon in 1896 — it’s a lightweight training model and a fan favourite from a golden age of design. It wasn’t the first Nike shoe to carry that name either — around 1984, there was a gold swoosh racing shoe called the Spiridon in the line that was followed by the Spiridon Gold a few years later. Continue reading SPIRIDON-DADA: A TRIBUTE TO A CULT CLASSIC