Tag Archives: 2001

JUERGEN & STÜSSY

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Between 1999 and 2001, Juergen Teller was Stüssy‘s go-to photographer for ad campaigns. Picked by Paul Mittleman, his images covered the brand in a variety of global territories. Having shot Kate Moss for a Vogue cover in April 1994 and on the back of his seminal 1999 book Go-Sees, Teller certainly wasn’t a rookie, but the decision to use him led to some arresting images that helped unify that new brand direction’s high and low-end positioning. Influenced by Comme since the very beginning and the daddy of the streetwear designer homage, this appointment seemed like a logical one (and Terry Richardson would shoot some subsequent ads). In 2017, the sullen kid with cheekbones in a hoody is pretty much a go-to for brand lookbooks and blog fodder, and for those with a budget, calling in Juergen is no surprise any more — failing that, a glut of tinpot Tillmans wannabes with a Yashica are ready to shoot their friends in a crap flat for free clothes. There were at least 25 images used in the Teller Stüssy rollout (The Face and Dazed ran a fair amount of them over here) and with some great Tyrone Lebon world tour work of late, it’s great to see that the quality control has been sustained all the way up to present day.

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CHRISTMAS COMMERCIALISM

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You can’t beat a spot of crass holiday commercialism from an interesting era, and this is a good example. This 2001 Christmas card from Nike wishes us a happy holiday using a bizarre array of shoes. Many of the designs are very much of their time (the Air Max Willy might be one of the oddest titles for a silhouette ever), but it demonstrates a real appreciation of some of the most uncommercial Nike models and a commitment to mule fits. Why was the Air Huarache Plus included? Nothing says seasons greetings like an Air Superfly.

SIZE ISN’T EVERYTHING

This has probably been mentioned here twice before, but seeing as I regularly get emails from people planning a documentary on shoes, all I can recommend is that you create something as good as Just For Kicks, Nike’s Air Force 1 series (by the team behind the former film) and the Milk team’s 2001 Sneakers: Size isn’t Everything film that was filmed in 1999. Continue reading SIZE ISN’T EVERYTHING

"INFLUENCERS" & 2001 NOSTALGIA

Is there a more misused term than ‘influencer’? Every time anyone uses it at corporate level, somewhere a puppy dies. It’s that bad. Anyone swanning around thinking they’re influentual almost certainly isn’t. If they afford themself the title that’s even worse, like thinking you’re funny, but being flowed free product specifically to wear in order to shill more to a moronic crowd daft enough to follow their lead perches at the same tier as the guy holding the ‘Golf Sale’ sign down Oxford Street. The ‘influencer’ just has a nicer jacket, but the outcome is usually similar – pushing mass-produced sportswear in a targeted way. Clowns. But this blog was never meant to be the negativity zone, otherwise I would’ve vented here in self-indulgent fashion at being snubbed in favour of even bigger toys than myself (now that’s truly toy) for events or the startling ineptitude of so many blank eyed public relations people making a limited edition pig’s ear out of the brands they’re paid to promote. I don’t want to make this blog that place, so let’s talk influences. Like Chucky D said, most of my influences don’t appear on no seeding lists. But a few do.

Continue reading "INFLUENCERS" & 2001 NOSTALGIA