I never noticed this compilation of Zoom Air adverts from 1997 on YouTube before — a star-studded collection of athletes in ‘Accepting Your Super Human Speed’ therapy group — that includes Gail Devers wearing the Zoom Spiridon alongside fellow endorsee Michael Johnson. 20 years later, the Spiridon seems to have found an audience again, after a spell in sale rack purgatory. On that subject, the recent boom in popularity when it comes to Errolson and the NikeLab team’s ACG reboot proves that simply resurrecting the old stuff was a smart move. When it game to marketing, the very nature of that division put it in a strange rustic-tech rocky terrain where jock boasting, Futura sloganeering and a collision of rough-hewn neon aesthetics all collided to create a fair few gems promoting some product that is probably better loved in 2017 than it was appreciated commercially on its debut. Old All Conditions Gear commercials and in-store videos were a curious bunch that included great stuff like a Shane MacGowan Sinatra cover and an eccentric Champs one that concludes with an allusion to possible sexual assault at the hands of hillbillies. Continue reading ACCEPTING YOUR SUPER HUMAN SPEED
The internet just keeps spitting out gems. Kyle Lilly upped another chunk of NYC public access show Video Explosion’s coverage of a 1996 Vibe Magazine and Def Jam party. With DJ Finesse chatting with Mic Geronimo, Charles Oakley and the mighty DJ Red Alert (wearing this incredible Odd Squad promo t-shirt for a night out), plus (a grainy) umlaut-era Jaÿ-Z with Mary and Foxy live on stage (where did I leave my Nutty Professor cassette?), it captures a transitional point for hip-hop. Half a year later, Jay would command a very different status in the city.
Back in summer 1996, an Oasis shoot in Arena Homme+ by Peter Robathan showed that, long before Liam did the cod-mod Pretty Green thing, he had a lot of style when it came to outerwear, while Noel has always understood the power of a good coat. Rain was rooted in the north’s inclement weather and the duality of the siblings. Liam opted for Lefthand, Donna Karan and Hugo while Noel gravitated towards Polo Sport and Kenzo. 20 years on, this Ralph (“coat £165 by Polo Sport Ralph Lauren”) is still a highlight. Trips to Bicester to get this one that Christmas yielded nothing. Continue reading RAIN
I don’t know whether it’s heartening that I frequently re-read longford pieces online and wish that I had a paper hard copy, or whether I’m just a total luddite. Caroline Rothstein’s Legends Never Die essay on the cast of Kids and their fates post-1995 is almost three years old, but I think it’s one of the best articles on the topic ever. I wish there were other articles of similar calibre on topics connected to “street culture”, but beyond the occasional FADER piece, I haven’t read anything of equal quality lately. Continue reading LEGENDS ON PAPER
The original 1996 catalogue image
What a time to be a Jordan XI Low fan. I’m not sure I’d ever seen Tinker talk about this design until Nike News upped a piece on it recently, plus fellow fan of this shoe, Ben Berry wrote a nice piece for Finish Line on the topic of the mysterious use of I.E. because like me, he doesn’t buy that story about it standing for “International Edition” at all. Continue reading AIR JORDAN MYSTERIES
Given the pandemonium around the latest Supreme season’s offerings, it seems like a good time to look at some lesser-discussed pieces on the brand. The trouble with the internet is that most of the folks who were first seem to have vanished, taken down their sites or simply left behind by their early 2000s lack of search engine savvy. Continue reading MENDING A RIFT
A while ago I was involved in some pitch for a book about the history and cultural relevance of the white tee. During some initial research, and labouring under the misapprehension that no book had ever been written solely on the topic, I found that not only did The White T by Alice Harris preempt our plan by 15 years, but I’d bought a copy on the cheap and forgot it ever existed. The moral of the story? Google harder before you get that presentation underway. Published in 1996, Harris’s book is decent, with some good archive imagery from the garment’s military issue early days all the way up to the 1990s, plenty of celebrity sightings and its place in gay and straight subcultures. The whole tabula rasa nature of white cotton shirts means there’s plenty of space to explore, but on its heavily stylised pages, The White T covers the key topics. With some proceeds going to GMHC and an intro by Giorgio Armani, who professes to be a white tee fanatic, this was a well publicised release in its day. I still managed to blank its existence from my mind. If you’ve followed this blog for any amount of time. you’ll know about my respect for the mass-produced, non-nostalgia of the Costco Kirkland six-pack — between this book, some Japanese publications from the Lightning team and that time Dem Franchise Boyz reviewed tall tees for Vibe long before hemlines got wild, that’s as much a primer as you’ll need. The world doesn’t need another effort on the shelves.