Tag Archives: 1994

SPORTING GOODS ’94

Didn’t have much to add here, but this footage from a sporting goods show (possibly filmed around early 1994) has some brief gems in it. Presenter Mark White upped the clip on YouTube and the interesting stuff arrives near the end — legendary Nike spokesperson Liz Dolan introducing the Air Max2 system and the CB 94, plus the obscure Tinker Hatfield designed sandal called the Nike Free that would, apparently inform the Nike Free technology his brother helped helm several years ago. Reebok — then caught up in a war with Nike — debut BOKS hikers and the InstaPump technology via the Pump Fury. Blink and you’ll miss those Jordan III retros too.

LOADED

loadedstreetwear94-1

Right now, the online incarnation of every men’s fashion magazine is putting up some generic streetwear list to get that traffic. Where you might once have memorised that moment Stüssy got a Sunday supplement mention or Supreme got the Vogue treatment early, it’s pretty much everywhere. Unless New York Times affiliated, not much of it seems to tell you much at all (salutes to the folks at Supreme and Palace who generally seem to leave bad rag journos hanging for soundbites, meaning it has to be some friend-of-a-Facebook-friend-of-a-friend who has to contribute some loose insight). Back when Loaded seemed revolutionary, it ran a 1994 four-pager that left an impression on me, talking streetwear with dons like Shawn Stussy, Rick Klotz, Erik Brunetti and Eli Bonerz, that starts with talk of the mystery Beastie Boys Slam City show and incorporates Curtis McCann and James Lavelle as models. Plaid shirts and chinos aplenty.

loadedstreetwear1994-2

NOTTINGHAM 1993/94

Having spent many happy hours circa 1996 browsing the shelves of Rollersnakes as part of a regular retail wander that I could stretch over an entire day, I have some happy memories of that place. Back when the store was situated in Nottingham on the excellently-named Maid Marian Way, it had a solid mail order set up and, in a none-more-1993 move, they released a few VHS “catalogues” that included local footage from sponsored skaters, some sessions at local spots like Market Square, clips from the newest videos on sale and four minutes of staff posing in the latest clothing (plenty of Droors, Raggy and X-Large) and some shots of covetable decks, with a Zoo York Ryan Hickey or Girl Sean Sheffey running you 54 quid (decks might run you little more than a quid or so more 23 years later). Anyone in the market for Bitch slick? Rollersnakes upped the whole 1994 tape on their YouTube channel, but there’s some retail highlights in the video above and the entire 1993 volume one below. Rap with horns and big jeans aplenty.

MORE STORE

mowabbazona

Sorry, I couldn’t help it. I had to make a fourth return to SHOP TOUR CANAL OFICIAL and their abundance of 1990s’ retail wanders. You can’t fake this era of sport shops and those shelves are ripe with masterpieces that everyone took for granted at the time. Even the budget takedown crap has turned to gold. This is the kind of thing that makes YouTube better than any terrestrial or cable channel. It’s 1992 and 1994 embodied in a few minutes of grainy camerawork and excitable chat, but alas, A Sports USA of 148 E Flagler St, Miami is apparently a luggage shop nowadays. Continue reading MORE STORE

HOLMES

holmes1997id

I still don’t think that there’s enough detail online regarding Russell Waterman and Sofia Prantera’s Holmes brand. The predecessor to the seminal Silas line ran from around 1994 to 1998 before its successor took over. Shifting from intelligent printed pieces to knitwear, fleeces, skirts and outerwear, this British skatewear label with superior men and women’s offerings took influence from an array of American and European staples was the blueprint for what causes some queues in the modern age. Despite this 1997 i-D magazine feature (a perfect example of how far the brand had evolved since its inception), illustrated by regular visual partner James Jarvis, being very much of its time, Holmes (which, according to one old 1994 feature in the equally defunct Select, was allegedly named after legendary cinematic swordsman John Holmes) was far, far, far ahead of its time in experimenting with the perimeters of where Slam City-centric clothing could be taken and sending it in all kinds of directions without losing focus. Rarely discussed, but extremely important.

SOURCE AWARDS

I remember reaching the age where I was overthinking things by 2003, pondering whether we’d ever be nostalgic for what seemed like a really trashy, overexposed time for popular culture. Besides D-Block, Hov, 50, Kanye, State Property, DavidBannerDavidBannerDavidBanner and Dipset, plus expectations for the likes of Saigon, I don’t recall sensing that I’d ever look back at that era’s heavily marketed output with any real fondness. Continue reading SOURCE AWARDS

A POLISH BAD BRAINS DOCUMENTARY

badbrainspolish

I have no idea how this went under the radar for me, but StryjekeL upped this obscurity onto YouTube a few months back. It’s a Polish documentary on Bad Brains that aired in early 1995 — apparently it was upped from a flea market find VHS tape. You can murmur about the lineup from this period not being a real Bad Brains all you like, with a lack of H.R. but even footage of the Rise era is a great document of an era. Plus, Chuck Treece is the man. Later that year, the original lineup would return for about five minutes before breaking up again.