Category Archives: Footwear

FOOT LOCKER 1991 SALES

Salutes to Hugh MacEachern and Rewind Eats the Tape for uploading these 1991 Foot Locker sale ads, with enthusiastic men in referee shirts banging on about bargains. You think trainers are a big deal now? Slicing cash off Air Jordans was enough to justify a moment in between primetime TV shows decades ago. That said, America seemed to get the good stuff that was omitted from the Brits. I never saw the grape Jordans (back before the numbers you had to just state the year as a differentiator) on sale where I lived, let alone with money off.

REGIONAL VARIATIONS

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There isn’t much to talk about here that can match the greatness of this Medium entry (shouts to Gotty for the heads up) by mauludSADIQ that’s absolutely mandatory if you’re interested in learning a little about those days when there seemed to be staggering amounts of regional variation, however fleeting, when it came to athletic footwear (Atlanta having a brief love for the Champion 3 on 3 shoe was news to me — I thought that was a Euro phenomenon). Read and take notes. Incidentally, the above image is part of a page from a 1998 issue of The Face magazine and Paul Gorman’s long-teased book on that magazine, Legacy: the Story of the Face apparently has a November release date, though, from my few experiences with publishing, that is liable to change. Then change again.

THE 2ND PLACE

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2nd magazine is always pretty consistent, and their themed issues and specials are always worth adding to those teetering piles of publications you deemed necessary but haven’t fully digested yet. We single dialect doofuses used to justify buying Japanese magazines for the imagery alone, but with a new and improved Google Translate on the phone, we can glean a little extra information from them nowadays. Continue reading THE 2ND PLACE

PATTA & MEPHISTO

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So far, the reactions to Patta working with Mephisto have been reverential from folk who know their stuff and laughter tear emojis from folks who list “Sneakers, life, god” as their interests atop a feed of pixellated memes and repost to win entries. “They look like geography teacher shoes” they say. Yeah, that’s the point dipshit.

I had the privilege of visiting Mephisto’s factory in France a couple of weeks ago with my friends Gee and Lee. They were extremely welcoming and gave us an extremely in-depth look at the manufacturing process. So in-depth in fact, that @mastalee had plenty of shots to spare, so there are a few bonus photos here. There’s a little writeup on the Patta site ahead of the shoe release this weekend. Continue reading PATTA & MEPHISTO

CLASSIC IMAGERY

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My friend Nick Santora has far greater fixation with sports footwear related imagery and ephemera than me. He runs the Classic Kicks site, social accounts and podcast and used to run the fine NYC store of the same name. He just made the plunge into publishing, but is keeping it as pixels for the time being. That doesn’t stop the visually inclined, 124 page Classic Kicks #1 from being designed as if it was on paper, down to the quality of design and page size. The inaugural issue has a ton of content (that’s content in the good sense as opposed to the gushing stream of content for content’s sake that is making anything useful harder to find using Google). If you’re a nerd, you’ll mess with this project — the old adidas and Fila ads are worth the price of admission, but the chats with Nike ad gods Chuck Kuhn, Bob Peterson and Bill Sumner with accompanying reproductions of some of their work, while — most importantly if you’ve followed this blog for any length of time — renaissance man and reggae archivist Roger Steffens shuts down that rumour that Nike’s mysterious Rasta Man samples were made for Bob Marley. Deeper than the usual shoe coverage and it’s best viewed on a tablet, though I would spend big on a physical copy. Well worth your £2.99 or digital subscription fee.

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SIGUE SIGUE FUTURA

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To some, Sigue Sigue Sputnik were one of those press-inflated flops of the 1980s, billed as the new thing — a glam sci-fi band with a loose dystopian dress code and apocalyptic Droog-like art direction, but incapable of maintaining the momentum of their Giorgio Moroder produced breakthrough. I think they were one of the great acts of that moment — a post Generation X creation who made a record that defines its era and maintained a mystique that had me fascinated. The sense of swindle and piss-taking that pervaded their work had some serious marketing dollars behind it. That promo extended to a 1986 MTV takeover called Sputnik Network Television that user result has upped onto YouTube. Presented by Tony James, who introduces Peter Gabriel videos, interviews shadowy record execs and Jennifer Gray, quizzes a spaniel and takes phone calls a young Futura 2000 is art guest, painting throughout in bike courier attire. Lenny gets a lot of screen time, mentioning his Fila boycott, but citing the brand as, “Sort of a street Gucci of 1986,” and expressing embarrassment at his Clash-produced solo single. A fantastic time capsule of its era that — as Lenny’s mention of his t-shirt line indicates — sows the seeds for plenty of interesting things that followed.

GOALS

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During a recent European excursion (all will be revealed at some point in the next few weeks), I got to learn a little more regarding the cultural history of ultra-comfortable French and Portuguese made casual footwear. Mephisto has become a source of fascination for me — the antidote to over marketed obviousness — and showcased alongside several other archive images, including some German and French league shirts and Mephisto branded hoardings at pitches, this (according to my source) lower league club’s late 1980s kit included this incredible Hummel goalie shirt with Mephisto sponsorship and an image of the brand’s trademark Rainbow silhouette. It’s a thing of wonder. If you know, you know. Those demonic M’s on the collar are a magnificent touch too.