Category Archives: Footwear

WHEN NIKE WENT TO SEA

nikeka15ad

Nike has had some peculiar categories throughout the years. We tend to think of sportswear brands in terms of the obvious activities — football, tennis basketball, football, training (and, of course, posing), but there was a time when they dipped their toes into anything that looked like potential profit. Continue reading WHEN NIKE WENT TO SEA

STUFF ON OTHER SITES

schooldaze

Not much to report here this evening, but you can find my rambling on why the late 1980s and early 1990s were sillier when it came to athletic footwear than 2016 over at Hypebeast, plus a quick chat with Don C about bootlegs, dope boys and other reasons why the Air Jordan II is underrated for Complex. That lazy use of links makes this the shortest entry on here in a while, but both pieces would have ended up here if the editors of those respective sites had rejected them. The HB piece is the first in an ongoing monthly column, so keep an eye out for another one.

HYPEBEASTS IN TRAINING

frankbrunobobthomas

Busy tonight (but never too busy to update this blog, albeit briefly). I think Frank Bruno and the sadly departed George Francis was one of British boxing’s great partnerships. As a kid, I was always looking at the gear that celebrities and athletes wore — around this time, if we want to create a Rocky-esque contrasting training montage in our minds, I’m sure Mike Tyson was pacing the streets of Vegas at the same unholy hours in grey NB 996s. Continue reading HYPEBEASTS IN TRAINING

COLLABORATIONS: THE RESPECT WAS MUTUAL

baperespect

Note: This was written for Sneaker News’ print project ages ago. I can’t quite recall whether it ended up in issue #2 in a truncated form or never ran at all. Browsing through it, I realised that my attitude has changed, but I couldn’t be bothered to make major amends this evening. Expect typos.

There are too many collaborations on the market. This isn’t just embittered old-timer talk, because positives currently outweigh negatives. There’s never been so much choice, information and opportunity when it comes to shoes and their connecting cultures. Continue reading COLLABORATIONS: THE RESPECT WAS MUTUAL

LATE TO THE SALES

jordanjustforsports

We’ve been down this road before, back when I used to dig up old newspaper promotions because I couldn’t think of any other stuff to fill the site with and justify an update. I ran out of ideas again, so I thought I’d get a little festive this evening. Nowadays you can tell what’s getting its price severed before it even goes on sale. You know if a product is doomed commercially from the second it’s leaked half a year ahead of release. Continue reading LATE TO THE SALES

THE ART OF SKATING THE WRONG SHOES

032cskate

I wrote a piece for 032c on the subject of non-skate shoes being used as skate shoes a short while ago. It was actually meant to be part of a bigger interview with some people, but we struggled to get the Q&As in time, making it more a stream of consciousness than a cohesive history. Continue reading THE ART OF SKATING THE WRONG SHOES

PATTA: DUTCH MASTERS

pattaconversebox

(Note: I wrote this a year ago for my friends at Patta and Converse as part of a zine to coincide with a collaborative Chuck Taylor celebrate their 10th anniversary in 2014 — I think this might be a slightly rawer version.)

How long have we known each other?” Gee — a Patta co-founder — is weaving in and out of traffic en route to Amsterdam’s west side while in deep conversation. A towering Surinamese-Dutchman on a bicycle with a backpacked Brit perched on the luggage carrier would be a comedy distraction in any city other than this one. Continue reading PATTA: DUTCH MASTERS