Category Archives: Footwear

EVERYONE’S AN EXPERT THESE DAYS

tobiehatfieldgoldshoe

These days, everyone is an expert in athletic footwear. They all seem to know what the brands should be doing and think that they could do a better job in pretty much every related field, but there’s a lot to deal with at a big company, not least those 18 month production cycles that are pretty much a lifetime when trends boom then burn out in the space of 12 weeks. Continue reading EVERYONE’S AN EXPERT THESE DAYS

WHEN NIKE WENT TO SEA

nikeka15ad

Nike has had some peculiar categories throughout the years. We tend to think of sportswear brands in terms of the obvious activities — football, tennis basketball, football, training (and, of course, posing), but there was a time when they dipped their toes into anything that looked like potential profit. Continue reading WHEN NIKE WENT TO SEA

STUFF ON OTHER SITES

schooldaze

Not much to report here this evening, but you can find my rambling on why the late 1980s and early 1990s were sillier when it came to athletic footwear than 2016 over at Hypebeast, plus a quick chat with Don C about bootlegs, dope boys and other reasons why the Air Jordan II is underrated for Complex. That lazy use of links makes this the shortest entry on here in a while, but both pieces would have ended up here if the editors of those respective sites had rejected them. The HB piece is the first in an ongoing monthly column, so keep an eye out for another one.

HYPEBEASTS IN TRAINING

frankbrunobobthomas

Busy tonight (but never too busy to update this blog, albeit briefly). I think Frank Bruno and the sadly departed George Francis was one of British boxing’s great partnerships. As a kid, I was always looking at the gear that celebrities and athletes wore — around this time, if we want to create a Rocky-esque contrasting training montage in our minds, I’m sure Mike Tyson was pacing the streets of Vegas at the same unholy hours in grey NB 996s. Continue reading HYPEBEASTS IN TRAINING

COLLABORATIONS: THE RESPECT WAS MUTUAL

baperespect

Note: This was written for Sneaker News’ print project ages ago. I can’t quite recall whether it ended up in issue #2 in a truncated form or never ran at all. Browsing through it, I realised that my attitude has changed, but I couldn’t be bothered to make major amends this evening. Expect typos.

There are too many collaborations on the market. This isn’t just embittered old-timer talk, because positives currently outweigh negatives. There’s never been so much choice, information and opportunity when it comes to shoes and their connecting cultures. Continue reading COLLABORATIONS: THE RESPECT WAS MUTUAL