Category Archives: Footwear

REEBOKS & HAIR GEL

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The current fetishisation of “roadman” aesthetics frequently seems to miss the strange nuances in functional bits like side bags and double tracksuit bottoms and the solemn-faced eccentricity in a UK goon dress code. Broad strokes end up labelling every part of a working class youth’s wardrobe or modern black British style with a roadman tag, and it’s wide off the mark. It’s about far more than kids with posh names banging on about bunnin.’ Continue reading REEBOKS & HAIR GEL

GEOFF

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If Phil Knight’s Shoe Dog has set you on a quest for extra knowledge of Nike’s early days, there’s some gold on YouTube. Nike employee #3 and University of Oregon runner Geoff Hollister was integral to pushing the company forward in its early days and made some significant moves in the 1980s too with his promo know-how and creativity (the short-lived but excellent Aqua Gear line was his brainchild) before bolstering the brand’s grassroots running projects the following decade and penning a post retirement memoir called Out of Nowhere that’s an essential supplement to Knight’s book. Continue reading GEOFF

THE SPIRIT OF COMPETITION

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For a while, Phil Knight interviews were few and far between. There was him having his lunch interrupted by Michael Moore, a Sports Illustrated cover story, that piece on The Word about his son’s brief rap career, some business shows, a scattering of speeches and that Oprah appearance. Continue reading THE SPIRIT OF COMPETITION

EVERYONE’S AN EXPERT THESE DAYS

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These days, everyone is an expert in athletic footwear. They all seem to know what the brands should be doing and think that they could do a better job in pretty much every related field, but there’s a lot to deal with at a big company, not least those 18 month production cycles that are pretty much a lifetime when trends boom then burn out in the space of 12 weeks. Continue reading EVERYONE’S AN EXPERT THESE DAYS

WHEN NIKE WENT TO SEA

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Nike has had some peculiar categories throughout the years. We tend to think of sportswear brands in terms of the obvious activities — football, tennis basketball, football, training (and, of course, posing), but there was a time when they dipped their toes into anything that looked like potential profit. Continue reading WHEN NIKE WENT TO SEA