Category Archives: Apparel

NOTHING TO DO WITH ME

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It would be unseemly to air out the new graphic-designer-and-Gildan ASOS resurrection of Crooked Tongues, but the cookie-led targeted ad following me around Facebook is really rubbing my face in it. I knew this range was coming, but I wasn’t expecting it to be an two-minute IG mood board driven tribute act to many brands that have done better things with purpose and actual provenance. I remember when sweatshirts with made-up sports teams, leagues and random years in raised puffed lettering were all the rage if your mum bought your gear from C&A, but I was tongue-tied when a doctor tried to make small talk by asking me if I actually played baseball. 31 years later I see that he was just sneak dissing my fictional athletic credentials and I hope anyone that wears this stuff gets similarly called out for wearing these fake deep visuals. That might come off as bitterness, but if mentioning the place I worked for several years evokes this over that earlier labour of love, it necessitates some distance from the new “curb-surfing” incarnation.

MALCOLM ’83

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I’ve seen shots of a Malcolm McLaren in 1983 wearing his long-sleeve tee with PUNK IT UP on the chest and DUCK ROCK on the arms in that familiar but still-unnamed iron-on font for a few years now, but I hadn’t seen the footage before until this Spanish TV chat appeared on YouTube via masterhitsi84. As ever, Malcolm doesn’t project modesty and some of the same punk tales are told, but there’s a few good soundbites beneath that translated voiceover. My friends who are still working on the Heated Words project have tapped into something that seems to link a lot of pivotal popular culture, and clips like this just reinforce that.

HARAJUKU 1997

I haven’t got a great deal to write today, but the LuckStaPosse YouTube account has a couple of gems in Japanese like a minute of UNDERCOVER’s A/W 97/98 show and this Harajuku 1997 footage of the folks gathering to buy some goro’s and some chats with UNDERCOVER and BAPE clad NOWHERE visitors is pretty interesting too. Remember when we used to marvel at a Tokyo streetwear consumer’s willingness to queue? We’re all at it now. The rumours of a goro’s webstore feel like the end of the last real-world only experience in this world.

JUERGEN & STÜSSY

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Between 1999 and 2001, Juergen Teller was Stüssy‘s go-to photographer for ad campaigns. Picked by Paul Mittleman, his images covered the brand in a variety of global territories. Having shot Kate Moss for a Vogue cover in April 1994 and on the back of his seminal 1999 book Go-Sees, Teller certainly wasn’t a rookie, but the decision to use him led to some arresting images that helped unify that new brand direction’s high and low-end positioning. Influenced by Comme since the very beginning and the daddy of the streetwear designer homage, this appointment seemed like a logical one (and Terry Richardson would shoot some subsequent ads). In 2017, the sullen kid with cheekbones in a hoody is pretty much a go-to for brand lookbooks and blog fodder, and for those with a budget, calling in Juergen is no surprise any more — failing that, a glut of tinpot Tillmans wannabes with a Yashica are ready to shoot their friends in a crap flat for free clothes. There were at least 25 images used in the Teller Stüssy rollout (The Face and Dazed ran a fair amount of them over here) and with some great Tyrone Lebon world tour work of late, it’s great to see that the quality control has been sustained all the way up to present day.

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THE PNB ERA

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PNB Nation has been discussed here a lot, from its pioneering inception and early days to that weird buyout. It looks like it might be in safer hands right now and those rebel sentiments that set it off are as relevant in 2017 as they were in 1992. Earlier this month, Bounce Media and PNB held a round table to discuss the brand and streetwear in general, erasing the industry whitewash of recent years and acknowledging how slippery streetwear is when it comes to definition. I know that for you podcast fiends, 90-minutes is the new 15-minutes and Alan Ket, Zulu, Pete Rock, Diego Moscoso, Elena Romero, and Kwasi Kessie all offer some interesting contributions. Check it out on the new PNB site right here ‘cos I can’t embed the Soundcloud for some reason.

FOR YOU TO KNOW. MORE.

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Have we discussed the Polo-centric American Layers podcast here before? It’s on its 37th episode and the chat with Dallas Penn is perfect for you young and old heads looking to join the dots on the subject of street style and reappropriation. On the topic of education, BEINGHUNTED has spread further offline with the debut of Jörg Haas’ magazine of the same name. If you’ve spent any time here, you know that I was pretty much moved to write on these topics because of BEINGHUNTED 16 years ago. In addition to an essay on Japan’s cultural differences and a piece on emotional data, there’s a trip into Jörg’s expansive archives that includes Supreme jeans with that red tab device homage, a UNION tee, BAPE on a ONEITA blank, a piggy bank themed on Zaius’ boy Galen and a fleece Carhartt zip hoodie from 1994 that I’ve never seen before. According to the editor’s letter at the start, it took a month to put together, as opposed to the day it took to bring the site to life in 1999. Support the originator and don’t sleep on Berlin’s contribution to this thing of ours.

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1991-1993

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First things first, rest in peace to Tycoon To$h. All us disciples of Tokyo streetwear owe the man and the culture he brought, from new wave to a local interpretation of hip-hop, a fair amount. Major Force inspired Mo’Wax and Mo’Wax inspired…well, you get the general idea. On the topic of early 1990s gems, the superb Webm8 site keeps bringing the gems, with nuggets like this fit-inducing two-minute retrospective of 1990-era ‘fits that was shown on MTV Europe in association with Swatch back in the day. Lots of crap and a few fakes in the mix, but to be fair, there was a lot of that my wardrobe back then. Shouts to everyone who used to watch this kind of stuff intently to take notes back in the day.