Category Archives: Apparel



Arc’teryx Veilance creates some of the best outerwear I’ve ever owned. Having visited their facilities in Canada a few years back when I used to help on some marketing materials, I can testify that the brand’s attention to detail is unlike anything I’ve ever seen anywhere else. How many other renowned brands will, or could ever, let you see inside their factory? Continue reading



I recently spoke to Lou Stoppard at SHOWstudio on the topic of hooded sweatshirts as part of their sportswear series. If I had the funds, I’d pay Michael Watts to chop and screw my voice so I could listen to it without dying inside, because I can’t bring myself to watch the video with audio. Does anyone enjoy the sound of their voice droning, umming and tripping over itself? Continue reading



UNDRCRWN have been doing the funny tee thing beautifully for a decade now. When you’re doing this kind of thing, there’s a thin line between smart execution and stuff so awful it makes you chew your knuckle off, and this NYC brand seems to get it right with the sport and hip-hop references. Continue reading



Once upon a time, the tracksuit was an object for pure performance. adidas even sold theirs in boxes to reiterate just how serious it was. They were synthetic fabric, form-fitting for lithe athletic types. Then, somewhere down the line, the triple threat of hip-hop, a fitness boom and legions of folks dressing up for the terraces had us wearing them to show off. Continue reading



The problem with writing about subcultures is that if you weren’t there, you don’t know the full story. And even if you participated, everyone’s account has a tendency to differ. In the case of Duffer, you’ve got four founders, and everyone has their own story to tell. Contradictions are inevitable. Barrie Sharpe was one of the minds behind Duffer of St George and he’s also the rare groove originator alongside Lascelle Gordon. Continue reading



Given the pandemonium around the latest Supreme season’s offerings, it seems like a good time to look at some lesser-discussed pieces on the brand. The trouble with the internet is that most of the folks who were first seem to have vanished, taken down their sites or simply left behind by their early 2000s lack of search engine savvy. Continue reading



I’m disappointed that I never spotted this online before. Six years ago, Paul Lukas from the superb Uni Watch site upped a 1961 Champion Athletic Knitwear catalogue on his Flickr account (among other sporting catalogues from past and present). This is a standout spot of insight into a time when sportswear wasn’t a statement of fashion. Real performance gear of the time, plus letters, numerals and emblems. The dreaded “This photo is no longer available” has eaten up a few great images from this account, but these photos remain largely intact. Reverse Weave hoodies, nylon fleece hoodies as part of a warm-up suit, cheaper hooded pieces for the sidelines, a double thickness version and even a half-zip Rayon variation were on offer. Pure purpose and plenty of commercial illustration makes this more beautiful than any contemporary mode of marketing, even if you can see the slow creep of synthetics moving into the range and becoming the new choice for team wear. Go check his Flickr and browse the whole thing.