“Many wars and feuds did Conan fight. Honour and fear were heaped upon his name and, in time, he became a king by his own hand..”
Narrator, Conan the Barbarian
Farewell Prodigy. The Mobb changed my life, and I definitely wasn’t alone in this sentiment, from those introductions in seeing the strangely named duo advertising their debut album on 4th and B’way, mentioned in the same breath as accomplished young acts like Illegal and Da Youngstas around that time (despite being comparatively senior at 16/17), to that Black Moon cameo to the Loud-assisted coming of age when that Nudder Brudders sampler hit in late 1994. While many of their equally acclaimed industry friends and foes flamed out post-millennium, the self-contained nature of the crew (having Havoc and Alchemist in the fold meant that the production side never faltered, (a key contributor to the demise of so many other acts) and P’s prolific approach to guest appearances and solo EPs and LPs paralleled the work ethic of one-time nemesis 2Pac. Incidentally, size jibes are irrelevant when you’re that willing to go to work with absolutely all-comers — something that’s even more admirable in the era of the subliminal. Instead of pursuing the A-list or becoming an enigma, despite extolling the no-new-friends mentality long before Drake, Prodigy’s man of the people accessibility was apparent by the glut of beaming fan photos showcasing those tattooed knuckles (and who else was that inked in the rap realm before he got covered around Hell On Earth?) lighting up social media during the last 24 hours. He was a poet who never papered over that pain and the world is significantly worse in his absence. How many other two-man acts have managed to create their own universe, dress, sound and aesthetic like them? They even went full Droog and had their own language (dun beats nadsat). We lost him as a standalone artist and we lost Mobb Deep — condolences to his family and friends. Even at 42, I don’t think he ever reached the physical age of the mind state he hinted at in his late teens. Fortunately, we’ve been left the ultimate soundtrack for shut in the room gloom.
Given that he brought the quotables from 1992 to 2017 and factoring in that take-no-prisoners approach when it came to letting off those opinions, it’s impossible to single out one highlight. I know exactly which portrait was best though. Around summer 1999, The Source ran ads for the much-anticipated H.N.I.C. portrait with a jewel swoosh mid and grey marl clad Prodigy on an ice throne. In his essential autobiography, My Infamous Life, he mentions the campaign,
“Steve Rifkind was serious about promoting my album and Loud started running magazine ads for H.N.I.C. six months in advance. Since my album was called Head Ni**a in Charge, I was sitting on a throne in the ads. The idea came from the end of the movie Conan the Barbarian, when Conan sat on a throne like the king of the world.”
A while back I schemed to put something together regarding the relationship between hardcore and athletic shoes, but the task seemed colossal when it came to research and, crucially, I’m not qualified to write it. The connection between hip-hop and shoes has been mined to mediocrity in pursuit of content and, like some cultural fossil fuel, all that seems to be left — bar those untold stories and archives from those who were there — is fumes. In a cynical world, the do it yourself, self-powered earnestness of it all seems like the antithesis of a marketing grand plan. This ad from a 1986 Maximumrocknroll is just one of thousands of moments — the southern Californian band Half Off (rest in peace to Jim Burke) had a cult following and they briefly had a ‘zine-powered war of words with Youth Crew folks as mentioned in this Noisey Billy Rubin interview from a couple of years ago. The hand-drawn Vandal style Nike with the Terminator/Big Nike style lettering is a nice touch and on that topic hardcore connoisseur William Cathalina has put together a sneaker-centric ‘zine called Shoegazer, with issue #2 dedicated to shoes and the scene. The first run of 25 is long gone, but it’s worth giving him a shout via Instagram to see about a second run.
Skate soundtracks were almost as useful in broadening musical horizons for multiple generations as John Peel was (even the sonic soundscape of the video games had its own impact on some big names as well as those racking up legions of Soundcloud plays). For many, the sound evokes the section, a trick and — given the obsessive nature of skaters — the outfits. It’s a perfect example of how complete and self-contained a scene can be. For some, an emotional memory is unleashed through the Proustian means of scent, while for others, it’s a Beatnuts flute loop that sets a 1993 scene of tiny wheels on asphalt. Continue reading IMMORTALITY
To read old issues of The Source is to be assailed by experiments in big brands targeting an inner-city audience, amazing album promo copywriting, earnest editorials and none-more-1990s moments, but crucially the magazine had an opinion that it was happy to put to work and some of the writing is fantastic. Catching early 1990s for 1.95 in places where the Comag distribution felt the magazine belonged was integral to making me want to write. The sportswear elements of the magazine were an education in themselves, despite clearly being ad-money driven rather than personal picks. A 1992 Rap City segment caught the publication’s staff at the Manhattan offices far ahead of the infamous late 1994 rebellion over those high-mic ratings for The Almighty RSO. Senior editor Chris Wilder sees white folks taking black culture like they did rock and roll — what would follow a couple of decades down the line makes his statements extra prophetical. While it only includes brief footage of the editorial process at work, it’s still a nice little time capsule of a time when a high rating could actually sell units and a rapper shifting around 80k considered a colossal flop. Big up Hias74 for uploading this as well as plenty of other Canadian TV rap-centric gems.
Additionally, that Shawn Stussy Beats 1 show with Mike D is a good primer on the sonic influences behind that pioneering street and surfwear and this uncut SHOWstudio chat with photographer Mark Lebon is some strong background on that original Buffalo era of fashion and streetwear’s union too.
Right now, the online incarnation of every men’s fashion magazine is putting up some generic streetwear list to get that traffic. Where you might once have memorised that moment Stüssy got a Sunday supplement mention or Supreme got the Vogue treatment early, it’s pretty much everywhere. Unless New York Times affiliated, not much of it seems to tell you much at all (salutes to the folks at Supreme and Palace who generally seem to leave bad rag journos hanging for soundbites, meaning it has to be some friend-of-a-Facebook-friend-of-a-friend who has to contribute some loose insight). Back when Loaded seemed revolutionary, it ran a 1994 four-pager that left an impression on me, talking streetwear with dons like Shawn Stussy, Rick Klotz, Erik Brunetti and Eli Bonerz, that starts with talk of the mystery Beastie Boys Slam City show and incorporates Curtis McCann and James Lavelle as models. Plaid shirts and chinos aplenty.
I never noticed this compilation of Zoom Air adverts from 1997 on YouTube before — a star-studded collection of athletes in ‘Accepting Your Super Human Speed’ therapy group — that includes Gail Devers wearing the Zoom Spiridon alongside fellow endorsee Michael Johnson. 20 years later, the Spiridon seems to have found an audience again, after a spell in sale rack purgatory. On that subject, the recent boom in popularity when it comes to Errolson and the NikeLab team’s ACG reboot proves that simply resurrecting the old stuff was a smart move. When it game to marketing, the very nature of that division put it in a strange rustic-tech rocky terrain where jock boasting, Futura sloganeering and a collision of rough-hewn neon aesthetics all collided to create a fair few gems promoting some product that is probably better loved in 2017 than it was appreciated commercially on its debut. Old All Conditions Gear commercials and in-store videos were a curious bunch that included great stuff like a Shane MacGowan Sinatra cover and an eccentric Champs one that concludes with an allusion to possible sexual assault at the hands of hillbillies. Continue reading ACCEPTING YOUR SUPER HUMAN SPEED
It goes without saying that a book compilation of the best of/every issue of On The Go is very needed. We’ll just have to keep wishing in the meantime though. Steven “ESPO” Powers and Ari Saal Forman’s graffiti/hip-hop/lifestyle magazine went from ‘zine to glossy between 1989 and 1997 — a Tower Records necessity alongside Ego Trip and Stress in its heyday — before vanishing from shelves and is always in need of a good retrospective. Like any good graffiti publication, they put out some videos too — 1993’s Eyeshocker Express is on YouTube via helio215 and — at time of writing — the follow-up, Repeat Offender has vanished from the internet again after a copy surfaced eight years ago. Some good music, excellent Philly footage and history from local legends like Cornbread makes Eyeshocker a great accompaniment to the magazine. Once upon a time, it would set you back $16.50, plus postage fees and an eight week wait, so it’s good to have it for free.