MORE BOUNCE TO THE OUNCE

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In the era of the preview and early look, it was extra surprising to hear that a new edition of 12ozProphet is fully formed and primed for release. Coinciding with the relaunch of the website and forums (while the idea of a forum for streetwear is out — as the impending end of Hypebeast’s boards attests — in favour of the Reddit and private FB group chatter, graffiti still seems to work well in that format), plus a new store that debuts this week, we get Volume 2.5 in The Official Bootleg Series (contained again in “flavor-saver” packaging). With 90-something pages and the usual beautiful presentation of destruction, it operates as an addendum to the earlier work and reminder for the uninitiated; there are tributes to those who passed in the decade since ALSO KNOWN AS Volume 1.5 was released, like CRUDE OIL and SACE, plus contributions from plenty of living legends and fan favourites like Ket, Veefer, Jeremy Dean and Todd James. Founder and creative director Allen Benedikt (who promises that this is just the start of something) and the team took the essence of the much-loved fanzine that launched in 1993 (you can read issues #3 and #6 here) and delivered a masterclass in print processes and design with the first ALSO KNOWN AS in 2005, with its associated Nike AF1 and that charity auctioned set of patent ‘Wet Look’ Dunks. Superb books on KR (in association with ALIFE) and Desa followed, before 12oz focused on its digital presence and agency projects for big brands, operating from the West Coast as well as the East. Then they got a little restless at some current standards, because their typically fastidious approach isn’t necessarily typical of the norm. Fortunately, many of the components of contemporary “street culture” never caught up with that early work, so it’s still well ahead. Very attractive, very hardcore. That new edition (of which there are 5,000 copies to my knowledge), some new made in the USA tees, some older editions and other treats are set to drop this Wednesday (the 26th of July) on the site and at selected stores around the world.

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