GRAND OPENING, GRAND CLOSING

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Nike, Comme, McQueen and Canon in the same product mix? It’ll never catch on. The place will be lucky if it survives into the 21st century.

Fast-forward two decades.

It’s a fond farewell to Colette at the close of this year and it’s easy to forget just how mind-boggling their approach was when it opened those doors in 1997 — grander than just another sparse boutique, that styledesignartfood combination was something very different. There were influential stores globally long before colette, but it was one of the few to actively engage with the streetwear realm credibly and without condescension. Now, the idea of grabbing a drink, an import magazine, stationary as a souvenir, 35 pound t-shirt or an item of clothing worth thousands is a business model we’ve come to expect. On first visiting 213 rue Saint-Honoré, the exhibition section, book area, pre-stream edits of import DVDs and oddly democratic blend of high-end and my interests on the same rack opened my eyes to a lot of new things. It looked like the work of a discerning eye rather than just another blog reaction. Of course, in 2017, the rest of the world has caught up, and it’s easier than ever to grab the same selection in other key cities or online, but while a trip to colette hasn’t caused me to impulse buy of late that it did a few years back, it’s not fizzling out — in a quintessentially Gallic move, the Colette who put her name to the store is stepping down in December and without her, Colette goes too. A lot of stores studied the moves this Paris institution made, but few could steer it to the very end like Madame Roussaux and her daughter did.

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