TOMMY BOY CLOTHING

tommyboyapparel1992

Tommy Boy’s promo Carhartt jackets are part of hip-hop fashion lore by now, but their role in preempting this whole contemporary brand orgy bears repeating. Those late 1991/early 1992 pieces probably weren’t the first streetwear collaboration (after all, pretty much all proto-streetwear seemed to engage in what would be considered a collab in current terms), but they set a standard with that three-way Shawn Stussy/Carhartt/Tommy Boy credible brand of the time teamup. Whether it was ever officially sanctioned by Carhartt or whether it’s technically a Stüssy project have never been made entirely clear (incidentally, seeing as GFS got the Phillies Blunt co-sign, wasn’t that a collaboration in itself?). What is known is that Tommy Boy marketing head Albee Ragusa was a Stüssy Tribe member and he headed up the Carhartt pieces as well as 1992’s merch line with Rock Embassy. After starting with 800 promo-only pieces, an Active Jacket variation of the coats went to retail a little later, accompanied by a set of baseball caps with Shawn’s distinctive hand style on them too (from memory, Danny Boy and DJ Lethal of House of Pain rocked the headwear) to coincide with a rise in hip-hop related fashion brands. In an era where music merch constantly crosses over with assistance from streetwear heads, this seems a lot more considered than another tinpot metal homage.

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