HALF OFF

halfoffnike

A while back I schemed to put something together regarding the relationship between hardcore and athletic shoes, but the task seemed colossal when it came to research and, crucially, I’m not qualified to write it. The connection between hip-hop and shoes has been mined to mediocrity in pursuit of content and, like some cultural fossil fuel, all that seems to be left — bar those untold stories and archives from those who were there — is fumes. In a cynical world, the do it yourself, self-powered earnestness of it all seems like the antithesis of a marketing grand plan. This ad from a 1986 Maximumrocknroll is just one of thousands of moments — the southern Californian band Half Off (rest in peace to Jim Burke) had a cult following and they briefly had a ‘zine-powered war of words with Youth Crew folks as mentioned in this Noisey Billy Rubin interview from a couple of years ago. The hand-drawn Vandal style Nike with the Terminator/Big Nike style lettering is a nice touch and on that topic hardcore connoisseur William Cathalina has put together a sneaker-centric ‘zine called Shoegazer, with issue #2 dedicated to shoes and the scene. The first run of 25 is long gone, but it’s worth giving him a shout via Instagram to see about a second run.