OBSESSIVE DESIGN

Visiting the Arc’teryx design facilities and factory in Vancouver was one of those head office experiences that makes you appreciate what you already liked significantly more (I’ve had a few experiences of head office trips that didn’t quite nurture that appreciation — occasionally it had the opposite effect). The brand’s Evolution of Design video for REI from a few months back gives a quick primer on why Arc’teryx is still keen to reiterate their commitment to innovation. They’re not just faking obsessiveness for the cameras. Some of the brand’s designers did a presentation at a REI store to coincide with the campaign and YouTube user Nature Calls captured some of it — the sound is barely there, but turn up the volume and there’s a few nuggets of functional design wisdom in there. Lest we forget, it was an Arc’teryx backpack that helped give us the Air Jordan XI, and when your work is the difference between life and death, there’s not much room for the silly stuff.