“I’M PHIL KNIGHT AND I HATE ADVERTISING”

Growing up there were key texts: Marvel’s Secret Wars, all Moomins everything, the back of Palitoy Star Wars packaging, my cousin’s Mad and Cracked magazines, Roger Llancelyn Green’s The Tale of Troy, a battered copy of Leonard Maltin’s Movie Guide and any Nike marketing materials. I was fascinated with any ads — be they print or TV — for the swoosh and that Futura Bold sloganeering was imprinted on my impressionable mind like an Air Max LTD footprint at a crime scene. I hadn’t seen this American Advertising Federation video from 2013 before, which I’m assuming was the edit shown before Phil Knight’s induction in the Advertising Hall of Fame award. There are a lot of great examples of the sort of thing that made me want to write stuff about this kind of stuff in this 3:37 compilation of Nike greatest hits. For a man who hated advertising, Mr. Knight definitely did a good job of selling the spirit of the company to me.