“TRUE B-BOYS DON’T WEAR SEAN JOHN”

lolife1992storynewspapernyc
Taken from the Lo Life History


As I wait for Thirstin Howl the 3rd and Tom Gould’s Bury Me With the Lo On book I figured I’d look around for some other Polo-related gems online and the Lo Life Brand’s History section is incredible. The Lo Life clothing brand gives me mixed feelings in that I wonder if the Lo Lifers of old would have clowned any contemporaries for wearing a tribute brand the same way that Beverly Hills Polo Club gear would have gotten you crucified, but if anybody is going to make money from homaging that iconography, it may as well be Thirstin and friends, seeing as they’re key to popularising Lauren’s output in a streetwear context. Plus, I doubt that the crew saw a cent from the product that they helped sell to a local and global audience that the company itself couldn’t reach. Having kept their clippings throughout the years, the existence of a Lo Life cap back in the early 1990s as part of a student design competition is an interesting addition to their history, plus all those Source articles are in the mix too. I’d never seen the newspaper stories from 1992 back when Lo Lifes were being discussed with emphasis on gang status rather than the contents of their wardrobes, but they’re up on the site too. Go check it out HERE.