We owe Bill and Robert Gore a debt for creating GORE-TEX technology in the late 1960s (and salute to those who did the membrane thing before them too), but other characters like former managing director of W.L. Gore & Associates Dr. Heinrich Flik — who has been with the company since 1968 — deserve respect too. Dr. Flik was integral to spreading the gospel of GORE-TEX to Europe back in the 1970s, putting legendary Italian mountaineer and climber Reinhold Messner onto it. It’s here that the legitimacy that a small tab, extra label or logo on some gear bestowed made its early steps towards conquering the wardrobes of everyone who sweats the small stuff.