Long before Rihanna named a fragrance RiRi there was expensive zips. For those who thought that they were too good for a YKK, the Italian option was the only way. As I recall from a cursory spot of research, the bloody things cost about 7 quid, which meant that I found myself haplessly trying to justify paying stupid money for things that used them. It’s just a zip, yet I can’t help but feel let down when I don’t see one on a jacket that costs more than 500 pounds. It transpires that riri has a YouTube channel, which sounds like the dullest thing in the world until you realise that they’re upping super chic animated ads from the 1960s and early 1970s.