DRONING ON ABOUT HOODIES

sweatshirts

I recently spoke to Lou Stoppard at SHOWstudio on the topic of hooded sweatshirts as part of their sportswear series. If I had the funds, I’d pay Michael Watts to chop and screw my voice so I could listen to it without dying inside, because I can’t bring myself to watch the video with audio. Does anyone enjoy the sound of their voice droning, umming and tripping over itself? Anyway, it’s 36-minutes long and there might be something in there that’s relevant to your interests. I can’t vouch for it, but SHOW know exactly what they’re doing, so they’ve probably made something decent out of my rambling. It covers The Real McCoy’s, UK-made adidas pieces, Rick Owens, Champion and Nike designs. Plus some other stuff.

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If any of the t-shirt talk on here has interested you in the past, you owe it to yourself to check out the TSHIRTTHEN / TSHIRTNOW exhibit at GOODHOOD that runs until September 27th. A few tees that had me hunting as a teenager are on display from the collections of Jörg Haas, Ged Wells, Michael Kopelman, Craig Ford, Russell Waterman and other folks who had second-thoughts when the bin bags were prepped over the years. Focusing on a 1990 to 1999 period of creativity in graphic prints on cotton, it’s something rarely explored, despite relentless talk of a print tee renaissance from other outlets. As if to offset the nostalgia, GOODHOOD commissioned new creations from the likes of Peach Fuzz, Brain Dead and Insane (who are included in both the past and present displays) for the TSHIRTNOW part of the project. Best of all, there’s a 50-page publication entitled TSHIRTTHEN Forgotten T-Shirts From An Influential Era to accompany the exhibition. Containing several pieces that weren’t on display alongside the showcased submissions, each shirt is photographed with enough clarity to read the BEEFY branding on the neck labels. Then there’s an issue of the store’s THINKZINE (complete with layout that’s an homage to a Bond International catalogue) within the book with interviews with participants, a LOT of British streetwear history and — best of all — more information on Waterman’s near-mythical Holmes brand than I’ve ever read anywhere else. Made as a run of 52, it’s online now. You might regret not getting it once it’s gone. Salutes to Kyle, Jo and the crew for making this happen.

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