AN EVOLUTION

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I recently worked on a short book about the evolution of some flagship Gel designs with ASICS. While I get bamboozled by the sheer array of conceptual collaborations these days, I have a great deal of respect for this Japanese brand’s performance design language throughout the years. There’s actually more information on the earliest days of the Onitsuka line in this book’s typo-heavy predecessor, whereas this one focuses on the 1986-1994 era a lot harder. It would have been nice to see Sneakerlife.de get a credit for the borrowing of a few of his photos, but it was good fun to talk about some of the lesser-discussed models in the vault (as well as chatting with the designers themselves) and not focus on the pretty colours and materials for once. I swear that the hype has clouded the brilliance behind most of the silhouettes, so this was an attempt to celebrate them for their true purpose. Even if it’s a promo piece for the lifestyle-orientated ASICS Tiger EVO line. ASICS Tiger: An Evolution was created for promo purposes only, so it was strictly giveaway status. If you’re interested, chat with your local stockist and see if they ever got any.

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