Streetwear loves Wu-Tang. Over the last decade there have been tributes of varying quality that rarely come close to what Oli “Power” Grant and the crew did do help redefine rap merch with Wu Wear—complete with no less than four physical stores—as much as they did the hip-hop record deal. Wu Wear was pretty much played by the time it hit Virgin Megastores to coincide with Wu-Tang Forever, but that I hold it in similar status to a slew of pioneering black-owned brands of the era rather than mere tie-in is a testament to the Wu brand’s clout. These are hyper referential times and every cultish nook and cranny of rap culture has been cleared out and beamed into a broader spectrum. C.R.E.A.M. branded dairy products or a Liquid Swords washing up liquid complete with the ‘W’ logo wouldn’t surprise me right now, and that 1992 snowboarding pullover that Rae rocked is being rinsed. It’s the reappropriation of memories of one of the greatest reappropriated style moments ever. It might be considered quite meta in one way or another. It’s well documented—and I’ve probably upped at least 10 Wu-centric posts here before—that, in their day, the Wu-Tang were style kings who rolled en masse before the dissent kicked in. They were innately fly. In a world where collaborations are an increasingly tiresome currency and many rappers dress in various levels of shitty (awkward in leather, Karmaloop gift voucher, or 1998 called—it wants its denim back), it’s something of a lost art.
King collector DJ Greg Street is a man who seems to own everything, and a week or so ago, he made the video above where he showed Raekwon an array of merchandise from over the years. It’s entertaining stuff, but two things stand out—Rae seems completely unaware that most of this gear ever existed, and the man can fold a tee like a pro. Does he have a retail background*, an obsessive compulsive approach to his gear, or is this a habit borne of constant touring? The man could be working in Supreme with this commitment to keeping a shirt in order.
*Big up Ross Turner for noting that it’s a packing fold rather than a retail fold.