PEER PRESSURE

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Music videos get mentioned here a lot as an inspiration and introduction to brands for a sheltered Bedfordian back in the day. Big up Ronan at Nike for pointing me in the direction of this one: with the M-O-B-B being the party house band of choice this year (with both Supreme and KITH drafting them in), Havoc and Prodigy (who, despite claiming he invented everything a few years back, is one of the original heavily tattooed east coast rappers, back when MCs were showing off a solitary piece on their shoulders) are getting some coin to compensate for their contribution to hard rock style. With the recent ACG relaunch (and the eventual arrival of some proper winter weather in the UK), the 1992 Peer Pressure video deserves some retrospect. Not only is it the track where P reveals his George “It’s called a T-square” Costanza style dream of becoming an architect, the gear being worn is notable too. In a discussion with Ronan from Nike, he pointed out that Puba isn’t the only Air Revaderchi king — Mobb Deep rocked matching pairs of the 1992 classic in this promo, back when they were on their sickle and teen thug rap wave. The Blink-and-miss Raids, that yellow Carhartt sweat and Air Force 1s with tucked in socks and faded denim were huge looks too. Now, hip-hop videos are cheap again, but this era of getting a crew into a couple of locations and doing a lot of walking towards the camera and behind fences is golden. The sickle (which, if my memory of the Prodigy autobiography is fully operational, was referring to his sickle-cell condition as well as their bleak outlook — though it may have been coincidence) and zip up Champion hoods to give them grim reaper looks is a nice, Queensbridge gothic touch.

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