READ A 'BOK

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I hoard books on certain subjects. Inevitably, I’ve amassed an amount of sportswear-related publications that’s a little embarrassing. Being a nerd when it comes to that subject I’d found myself discussing the lack of a solid tome on the subject of Reebok. After all, the brand that Joseph William Foster created was one that led during a lion’s share of the 1980s, and its cross trainers and basketball shoes circa 1987 were expensive status symbols that pushed me into the industry I’m in right now. Having missed out on the recent London Reebok exhibition, I assumed I missed out on something decent, but the brand book they put together with Tangent Design is excellent. Discussing everything that makes the brand interesting, I haven’t seen a lot of coverage on this part of the project, so I expected it to be underwhelming, but at 206 pages, it’s a good accompaniment to the vast 2012 adidas book (a serious precedent, that like this one, seemed to be strictly promo-only) and necessary if you geek out over old stuff and obscure logos. I’m jealous that I never wrote the ‘FOR THE MOTIONALLY UNSTABLE…‘ ad too. I’ve never necessarily associated Reebok with blue suede, but it makes for a nice cover fabric too. I’m guessing that, as is the case with several similar projects, image rights, names and all the other stuff that can slow a project down, means that this one is destined to be strictly promo. That means that there’s a decent book for all the key brands out there now, though I’d happily pay for a 300+ page history of Troop’s rise and rumour-led fall.

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