ONE MAN GOOGLE



There’s too much nostalgia on this blog right now. I blame the history lessons I’ve been working on, but I can always trust Errolson and Michaela Sachenbacher’s Acronym vision, the Errolson-helmed Stone Island Shadow Project to look ahead rather than picking through the past. Both lines have videos doing the internet rounds right now, demonstrating that technical apparel can be its own martial art (I wish there was a class near me teaching Acronymjutsu, with a John Kreece type in a GT-J27PL hardshell yelling about mercy ) — these promos always make other shoots and videos for other lines look unappealingly static, while cutting through the cliches of presenting everyday performance as a tech-Mumford affair. I like my GORE-TEX garms displayed with the requisite balance of the clinical and the kinetic. But “standard” Stone Island is dong a great job of taking consumers through their individual processes — have you wondered why a Raso Hand Painted Camo Field Jacket will run you over a grand? Six-minutes edit of a lengthy set of steps from a simple-looking military grade cotton to the final, unique distressed-done-right appearance is showcased in the video above. Probably best not to try it yourself at home, because hurling corrosive paste on a bit of army surplus would probably lead to injury or breathing difficulties. It’s good to see actual innovation at work.

The new issue of Business of Fashion brought this interview with Karl Lagerfeld to my attention — Karl might be a veritable production line of soundbites whenever someone hits record on the iPhone, but he excels with this one, “I want to know everything. I go to bookshops nearly every day. You have to be your own Google. I have an unbelievable visual memory. I can remember everything and that’s very important…” I suspect that approach to research is the key to the appeal of Acronym and the longevity of Stone Island.

One thought on “ONE MAN GOOGLE

  1. People rely too heavily on Google to do their thinking and remembering for them these days. Mental health is getting as flaccid as physical health as a result…!

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