CHAMP

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After over a decade of Champion as a licensed brand putting its name to some total crap in the UK, a trip to Jacket Required revealed that the brand was coming back in a big way. Whether this deads the brand as a cult object of desire or elevates the power of the C across the board remains to be seen (without Supreme’s co-sign at a collaborative level I’m guessing that this probably wouldn’t actually be happening — I recall meeting dead ends helping a friend try to release a similar collection over here before the Supreme store opened in London), but the (non American-made) product is good — Reverse Weave sweats with the chest and sleeve branding in the orange I always wanted, plus some bold colours that tap into the casual/Paninaro nostalgia as well as the usual skate and hip-hop cues, script sweats with the stripes on the cuffs and waist, plus, controversially, a crew with a vast C that reminded me of the medium-sized tees I was ogling in the nanamica store in Tokyo a couple of months back. My good friend Nick Schonberger hates the latter (which is dropping in five colours) — I’m into it at the moment, but I wish it dropped in Modell’s rather than the spots that might be stocking it alongside generic struggle streetwear on these shores. Looking at the IG debate when size? announced their Champion offerings, it looks like there’s still some damage control needed to give the brand the status it once had and sell sweats around the 80 quid mark. At least this product (which I believe is being distributed by the same company that’s putting the Canadian-made Todd Snyder pieces into top-tier stores) ticks a few boxes on a few wish lists in terms of details. Not bad.

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If you pretend that nothing New Order-related has happened since early 2005 and ignore the beefs, the DJ gigs, the new lineups and the kind of person who won’t stop telling you how ace they were live at the The Haçienda or wherever they changed their life, they’re still a great, great band with an incredible visual identity. The 2010 Rizzoli Joy Division book that compiled Kevin Cummins’ images of the band was pretty good and next year they’re releasing New Order, a book of Cummins’ New Order photographs. The last book had Jay McInerney on intro duties and this time they’ve drafted in Douglas Coupland to pen the introduction. Nice cover.

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