NAUGHTY

naughtygear1994

(Image by Ernie Paniccioli from Free Stylin’)

Watching Onyx carry on during The Breakfast Club as if the last 21 years never happened, with Envy’s important question about them firing blanks during their Source Award appearance cut off by some haggard mad facing reminded me of how much I wanted an Onyx hockey shirt or black denim jacket back then— I never saw the official Slammin’ Gear versions of the quilted vest in the UK. While April Walker’s contribution to the industry is well-documented, I feel that it should always be reiterated whenever possible — we all know about Walker Wear (whose hoodies seemed more minimal than anything else on the hip-hop brand side of things) which was on the back of any thug rapper of influence, back when a giant mustard waistcoat with fireman jacket fastenings was a thing. The Walker Wear logo was incredibly effective on chests and heads and her connections got it everywhere, but Angela Hunte-Wisner’s styling work from the same era was incredible too — she was key to putting Starter and Nike on in Another Bad Creation, R Kelly and LL Cool J album covers and videos, but her decision to put Jodeci in Hi-Tec Magnum boots (possibly the only legit moment in Hi-Tec’s history) was pioneering in bringing rugged looks to R&B. April Walker also designed Onyx’s mad face logo — this piece from last year is still essential.

Naughty By Nature always seemed to have the best rap merchandise pre Wu-Wear (bar Public Enemy, NWA, Run-DMC or those Sleeping Bag jackets that cost hundreds and hundreds of dollars that were advertised in the EPMD sleeve) and for reasons unknown, I was preoccupied with getting some Naughty Gear denim in 1994. Treach, Vinnie and Kay Gee set the brand off in 1993 and opened a store in Newark, New Jersey the following year. Building on the “Down with O.P.P” tee and Naughty by Nature underwear, plus a knack for merchandising since the New Style era (the connection to master merchandisers Tommy Boy probably didn’t hurt either), given Treach’s patronage of Walker Wear, I’m certain April Walker played a role. This piece from Yo! MTV Raps back in 1995 (recorded in bad quality but essential nonetheless) showcases the store as well as a trip to a hardware store to get chains, plus a Timberland mission too. In that video, Vinnie reveals that Naughty Gear jeans were made by Ruff Era, a frequent advertiser in The Source, who sold stiff, voluminous jeans. Savvy choices of collaborator and Vinnie’s decision to build the brand beyond just local screen printing paid off, but when the band started beefing in the late 1990s when urban wear really started popping, their licensing deals to make Naughty Gear, Inc. more profitable suffered. I’m not saying Naughty Gear was classic, but Naughty By Nature’s visual identity very smart indeed. Now Naughty Gear looks a little more basic.

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South Beach colours on a Wildwood should be the worst thing ever, but these impending versions are decent. Still the greatest all-round All Conditions Gear shoe of all-time — the mystery of why this Pegasus remix existed around the time that the Pegasus ACG and Pegasus A/T were sold remains, but this always seemed closer to Escape spirit.