The Mo’Wax Urban Architecture exhibition at the Royal Festival Hall wasn’t quite as grand as I expected (newcomers to the label should pick up the book for some background), but the densely packed cabinets should make the visit worthwhile if you’re interested in early 1990s hip-hop and it’s connections to London and Tokyo. While all eyes might be on the canvases, these displays are full of elements omitted from the tie-in publication — James Lavelle’s business card hoarding seems to have paid off. I hadn’t even thought about Yankee Peddler since the mid 1990s, when he had the ads in toy magazines that promised a veritable emporium of action figures and made me wish I owned a fax machine so I could get a catalogue. That Major Force card gives me Patrick Bateman levels of envy too. I’m not sure how many casual browsers passing through the Festival Hall would care about this kind of thing, but I certainly appreciated it. Shit, I’d gladly pay to visit a show that was entirely 1985-1999 hip-hop business cards and if you’re similarly geeky, go check it out before it finishes later next week.
The only marketing I’m interesting in right now is these urgent adverts from 1995 pirate radio stations like Shockin 90.0 and Dream FM 107.6. Defunct Kingston clubs, tape packs, and things that only Brits of a certain generation will be able to comprehend, are just part of the announcements recorded here. This beats your carefully mapped communication strategy.
Port magazine‘s cover story on Ralph Lauren by Donald Morrison makes the most of a rare opportunity and it’s refreshingly free of the sycophancy that I would have brought to it (though the celebrity soundbites are full of superlatives). I was trying to fathom the influence on Mo’Wax the other day, which was influenced by Stüssy and the Beastie Boys, who were presumably influenced by the Clash who may well have taken inspiration from Vivienne Westwood and Malcolm McLaren’s work. It’s tough to pinpoint a solitary influence in things I love, but I know one thing: Lauren’s company is the brand that every streetwear brand wishes it was, even if most of us are chasing the little pony rather than aspiring to ride a horse on a ranch somewhere. Nobody sells a lifestyle like this guy. The world density map of stores is a nice touch (there’s 474,951 square feet of Ralph Lauren stores in the States) too.