SWOOSH

nikegenealogyofinnovation

This entry is short and Nike heavy. Seeing as a couple of things pertaining to the swoosh went live over the last 48 hours, I may as well direct you there. First up, there was this quick chat with Mark Parker about HTM (I had to include my dud attempt to get him to compare the Presto Roam to the new Superfly. He was too professional for that) for 032c. Not included was a quick conversation about the Nike Internationalist (which I was wearing) — Mark actually designed that shoe as well as a few of the V-Series, the Epic and the Escape among others. Nice guy and great to get the opportunity to talk about specific shoes with him. Then there’s this Genealogy of Innovation site right here which I’m proud of. I worked with a bunch of talented project managers and designers (salutes to R/DA for that execution), with invaluable help from Nike’s DNA department to get this done — the way they laid this out (provided that your wi-fi is strong and your browser ain’t out of date — otherwise you might want to pass until it’s on paper) as a site is great. Displayed like this it’s basically a simulation of the inside of my head. I wish we could have gotten our hands on the cleated versions of the Air Match models and hasn’t omitted the Air Fire due to circumstances beyond our control, but bar the Air 180, they’re all original shoes. It could have easily spilled into 500, 600 or 800. But it didn’t. Maybe next time. If you like some of the nonsense I put up here, you might find something to like there.