THIRTY-SECOND BROADCASTS



Still no proper update right now, but if you’re not suffering from Visible Air fatigue, there’s a shit ton of nerdery over here for your viewing pleasure and it might be more appreciated by the audience here than over there. Nowadays, marketing wants to rise above the shabby glory of the efforts above and below but somehow falls short of these thirty-second masterpieces. I like to watch these things to remind me why I like shoes when I’m suffering from the fatigue of PR people and communication folks taking the easy way out with everything and feigning love for product.That Sneaker Corner commercial from 1991 is tremendous (shouts to the uploader, wtcvidman) in its “Morrie” Kessler from Goodfellas style old-school salesman enthusiasm. It’s good to see that their Brooklyn spot is still standing — places like that are an endangered species. I’m not sure that Cal Stores are still open, but everything’s better when it has Oh Yeah by Yello on the soundtrack. I think Sneakers Plus in New Jersey is still going though. Salutes to the little guys — there are not enough of them or the grey importers around these days. Everyone sells the same stuff in exactly the same way. At least these folks made an effort.



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