#LUXURYEXCELLENCE

jordan2breakdown

I’ve written about it here before, but the last outpost of untapped Jordan greatness is the Italian-made Air Jordan II. A comparative commercial failure on its launch, Peter Moore and Bruce Kilgore’s creation is one of the best shoe designs ever. I don’t know if it was production numbers or the fact that Nike — stung after dropping 15+ variations of the first shoe not including the Air Jordan Knock Off edition — kept it a little tighter. Thus, the Air Jordan II has a little more magic to it. And the fact that none are wearable means you never see a pair on anyone’s feet, thanks to Polyurethane’s decay during dormant years in a box. Then there’s the near-mythical tennis shoes and KO edition that I’ve only ever seen pictures of. Apparently former Nike marketing kingpin made an exaggerated guess in 1986 that one in twelve Americans owned a pair of Air Jordans, which makes current hype look a little tame. While I’d seen the print and TV ads with IMAGINATION on for the shoe, I hadn’t seen the one above before and I never knew that the Jordan II was originally called the Imagination, back in the shoe’s early days. There’s little mystery around anything any more, particularly shoes we grew up with, but the Jordan II is a shoe with stories to tell.

jordanimagination