WARS



Nothing to see here (again) but I feel compelled to draw your attention to TheTapeToday’s YouTube channel for this short documentary on the LA Gear/Nike rivalry. LA Gear will always lose for its Jordan copy MVP series and Reebok Twilight Zone imitation Regulators and, with Robert Greenberg leaving to found Skechers, that habit of creating some shoes ever-so-slightly similar to existing bestsellers remains. Of course, after this Sneaker Wars documentary screened in 1990, LA Gear didn’t topple Nike. Reebok would falter a couple of years later and after filing a lawsuit against Michael Jackson for not supporting their collaboration with a video or album (to which MJ countersued and the matter was settled in 1994), LA Gear’s Flak line — which seemed to be a response to Nike’s Raid and Ndestrukt offerings — would brick, while a controversy about mercury in LA Gear Lights caused extra PR problems. LA Gear will always be a bad look — don’t let any revisionist reissues or PR firms tell you otherwise. There’s a fair bit of describing kids as “Urban Street Warriors” here, down to billing MC Hamlet (who I believe is the same MC Hamlet who appeared on Malcolm McClaren’s 1990-era remixed output) with that job title, plus some insight from Ron Hill from Nike’s marketing department at the time, who was Tinker Hatfield’s nemesis when it came to product (in Tinker’s own words, if Ron liked it, he felt he was doing something wrong). Gotta love those stay in school and anti-drug ads with Bo and David too.

TheTapeToday also upped this 1990 sportswear showcase in a boxing ring which looks like it was from The Clothes Show or DEF II with Public Enemy and NWA on the soundtrack. That bootleg-looking Nike long-sleeve would shift plenty of units in 2014. Footage of Normski demonstrating an array of handshakes that same year brought back extra memories.



I see a release date for Contemporary Menswear: the Insider’s Guide to Contemporary Men’s Fashion. While the name of this book would make me want to hit myself in the eyes if this were in lesser hands, the fact that longtime supporters of this blog (and good blokes) Steven Vogel, Nick Schonberger and Calum Gordon are behind it means it will be decent.