Patta is ten years old. That’s quite an achievement, because between 2004 and the present day, plenty of stores and brands have fallen by the wayside and the squad have proven that Amsterdam, like Paris, can do the hip-hop thing — from leather goose downs to two-finger jewelry — and maintain the culture’s sense of style without lapsing into herb territory. Edson, Lee, Gee, Tim, Danny, Malvin and the rest of the family are folks I look up to. Except when I see them I always look homeless by comparison, because their swagger is unholy, so I should keep it strictly digital to avoid them highlighting my lack of style. Just as their own brand started popping, Precinct 5 and Patta closed in 2012, but they promised a return and reopened. To do what they’ve done and not sell out (and I know all about selling out — it never ends well) is impressive and this year is going to be big. After the London pop-up, they took it to NYC this year. Setting it off with Stüssy and Pigalle, plus Italian-made running shoes (which sits perfectly with their worldview — they too once looked up to the guys with illicit dough and the obscure, expensive shoes). I believe that there’s a lot more coming too. Does anybody else remember the 2005 mixtape that called in some old Fat Beats affiliates? Shoe related (nearly) everything can eat a dick, but that Non Phixion freestyle over the Run beat that makes a lot of references to running shoes still works. Happy birthday Team Patta.
Watching the Drew Struzan documentary at the same time that I’m writing this, I was reminded of Mr. Charlie Morgan‘s compilation of shoes as they appeared on Struzan’s poster art. There’s Vs, Terra T/Cs, Reeboks, Airwalks and the Sk8-Hi in the mix. Drew knew shoes.