"SERIOUS STUFF FOR TODAY'S SERIOUS PLAYERS"

supremebond

Nothing to see here tonight, but if you’re strange like me, you should head over to Jonathan Gitlin’s Flickr account and look at the tenth anniversary Bond International “magalogue” from 1997 for a little primer on how things were in London back then. The product offering at the 10 Newburgh Street (pre 17 Newburgh Street) spot was ridiculous — Pervert, Gimme 5, Droors, Pervert before it exited the shelves, Union and their forgotten Polo tribute, Union Sport plus some brand with a box logo — phoning up back then to ask about the box tees and good Zoo York stuff always used to be fruitless, because that stuff seemed to fly out. With the passing of The Hideout, this is a welcome throwback to time when Soho was a destination to take that student loan money for the purposes of spending it on things that were two sizes too big and I wanted DC Clockers as much as I wanted some Humaras. Shouts to Mr. Gitlin for taking the time to up those images.