GOOD MEASURE & SHOTS THROWN

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If you can’t find the sweatshirt you want, take matters into your own hands and make the damn thing yourself. I’ve been enjoying Concepts’ Canadian-made fleece creations lately in some seasonal colours and patterns, but it’s good when the UK represents and as the man behind The Original Store, Spiv Agency and as one half of the S London tradeshow squad, Carl Burnham knows his stuff. Seeing as The Original Store championed (pun unintended) Buzz Rickson and Champion Reverse Weaves, with their polar opposite fits — jock body or smedium, but undeniable merits, Burnham has taken his favourite parts of an everyday classic, from the loopback cotton to flat locked seams, ribbed side panels to the Dorito-like ‘V’ neck. Best of all, as the Good Measure name of his sweatshirt brand suggests, it’s cut fairly wide, slightly high and with a neck that doesn’t hang off the shoulders. It sounds like the man responsible has spec’d out the kind of crew sweat we’ve loved and lost over the years. As a bonus, they’re made in England too. The idea of a perfect fit is open to endless debate until a Gattaca style uniformity comes in to play, but Good Measure seems to be aimed at a sweet spot for those hunting sweats that can be worn to the death. Oi Polloi’s got them in right now and the Dirty Yellow is a strong look.

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That’s a GOOD segue to this very brief video (via Cameron McKirdy) of Tinker Hatfield, who very briefly addressed the Kanye West/Nike situation during a presentation a few days ago. Tinker doesn’t bite his tongue on certain matters and with either Air Yeezy being built on two platforms that are his babies (Air Jordan III/Revolution and Air Tech Challenge II) he’s entitled to respond — “…and then there’s this other side of the coin where we take retro sneakers and we allow people to just design their own versions and that’s really style and sometimes those lines, they blur — they cross — and that’s how you probably end up with this Kanye situation…” There’s probably a lengthy think piece to be written paralleling sampling to using Hatfield’s existing creations for a new form, but life’s too fucking short to write it and it probably exists somewhere anyway. Tinker jokily expresses concern regarding Kanye sending goons his way for his comment, but an Anchorman-style DONDA vs. Innovation Kitchen style lunchtime rumble could be an incredible thing.