First things first, I think Complex‘s HNIC, Rich Antoniello speaks a lot of truth in this video for the folks flooding the internet with hapless content strategy that are a waste of money (that I’d do excellent things with, given the chance). It’s interesting that we went from claiming that the 140 character approach to information distribution would dead long-form writing to suddenly getting excited about any “original content” that’s over 500 words, regardless of quality. Still, I’m not complaining, because this culture of content keeps me in Supermalt money every month, but those barely used hashtags that are part of a three-week promo strategy in the quest for that elusive, oft-discussed consumer engagement are just lurking in far-flung corners of social media platforms like sad phantoms in limbo, or those sickly, skeletal blogs that people send me as part of a CV to show that they’re assertive with just three entries that are all from March 2013.
If this site had a real name (I’m not sure that I’ve ever actually referred to it as GWARIZM in a blog entry), I’d make it a play on Champion in one way or another, seeing as it’s pretty much a Champion fan site. One thing I’ve bemoaned again and again is the UK’s raw deal when it comes to the brand — though, as I’ve mentioned, it’s the Animal Chin of sportswear in that it never seems to genuinely exist beyond a handful of global licences — with its budget status. That American licence has been all over the place, from the bulbous magnificence of their Modell’s fodder to the Todd Snyder stuff to the nasty shoe deal that puts out copycat, low-budget duds.
Over here, we haven’t seen much that’s interesting since stores like Aspecto got in some Reverse Weaves in the early 2000s (shouts to The Original Store for importing the goodness in recent years though). It’s been bad three-packs of socks, crappy sweatpants and anti-aspirational rubbish in the UK on the Champion front for a while and the launch of the Champion Europe site to sell in pounds sounded exciting until I saw the product on it (even the basic college gear fell short here through unnecessary and inexplicable embellishment — the antithesis of why pretty much everyone who loves Champion treats it with such reverence).
I even traded emails and calls with a friend as he crusaded to bring the good rather than bad Champion to these shores, to no avail. I was happy to see that we’re getting the simpler Reverse Weave pieces on these shores very, very soon, in what looks like a slimmer cut in line with Japanese pieces (even though I’m guessing by those blue labels, as opposed to the red ones, that it won’t be US-made). Sweatpants, crews and zip hoodies in navy or grey will be appearing at spots like Oi Polloi next month (as well as on the championstore.eu site) and I’m reliably informed that pale blues, heather and some other colours will make an appearance in March.
It’s baffling that its taken this long to happen, given the cult following of the little ‘C’ over here, but I’m guessing that it wasn’t easy to wrestle the name from whoever was abusing it. This is definitely a step in the right direction for fans of fleecewear that fights vertical shrinkage.
Record Store Day seems to be a time when a slew of cool shit you’ll never own drops and Joe Mansfield’s Beat Box: a Drum Machine Obsession documents his 75 strong drum machine collection, with a foreword by the Burroughs of the other kind of beat, Mr. Dave Tompkins. It drops in December and it’s on the list, but this special edition arrives early with a special 7-inch steeped in Paul Revere nerdery by correcting the direction of the drum program and a tape of beats made from the devices in the book. There’s soul in those 808s and this is a topic deserving of documentation.