PROFANITY IS PROFIT

fuctdecember1993

Seeing as it’s already midnight I’m just going to post that Daft Punk promo. I’m just fucking with you. There should be some kind of cut-off or late adoption aggregator that stops people posting the same goddamn thing just to get those page views from getting free shoes or press trips. I like all the people who call Daft Punk EDM now though, because the EDM term really reminds me of 1996’s perpetually delayed VHS embarrassment Vibrations (“Their love erupted from the electronic underground”) where the cool guy from Twin Peaks loses his hands, performs as a masked performing robot character (like Thomas and Guy-Manuel) called Cyberstorm, culminating in the best depiction of live dance music ever. I hate people that sneer about films being so bad they’re good, but Vibrations is like 1983’s Joysticks in that it feels like it was made as a parody of a craze cash-in and bears no resemblance to a human experience. Viewing it is like a sweaty flu dream — it could break into hardcore porn at any minute or descend into Nic Roeg-esque insanity. But back to Daft Punk, today I got retweeted by Paul Williams — as a Phantom of the Paradise, Smokey and the Bandit and Bugsy Malone fan, that was awesome. To hear that Williams is working on the new album made a lot of sense, because we all know that Swan, and not Cyberstorm, was the true mask inspiration.

You know what was better than any lookbook or careful photoshoot? Old skate magazine ads. I frequently cite fact as a vast inspiration on me and Erik’s Rizzoli tome will be proof of how good much depth the brand has and how good he is as an artist, but here’s some ads to pass the time. Back when the brand was World Industries affiliated I remember the more sexualized stuff in Big Brother (plus a superb Absolut parody) but after Erik split from Rocco, the ads from mid-1993 took the step of calling World Industries out for using fuct designs. Then, in late 1993, the next wave of ads kicked off in Thrasher, starting with that list of fuct’s favorite things. I remain a huge fan of Steve Rocco’s copywriting, but that fact Profanity is Profit ad, with the slick look and mass of labels, plus the dealers only and kids only contact details? Classic. Here’s a selection of fuct ads from late 1993 to early 1996 that includes sister brand Dorothys Fortress too.

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