DUCK

carhartthunting1980s

Hold up — is it okay to post workwear related stuff again? Are Primark ditching 60/40 jacket knockoffs for Damir Doma imitations? Looking at glimpses of the impending Supreme drop,it looks like arty all-over prints are back again – after the L’Origine du Mond reproduction put a pussy on the chest of kids with expendable income (and the owner of the aforementioned pussy has apparently been located to give one lucky person the ultimate resell action), is that flower print a Power, Corruption & Lies Peter Saville homage, or is it a tribute to the source material by Henri Fantin-Latour? I get confused by all the tributes myself, but the prospect of gear that uses that imagery is cool with me. Just wait until the Supreme-alikes unleash the Chelsea Flower Show on fleece in response. I’m in the middle of two copywriting assignments this weekend, despite pledging to put writing on the backburner, so I can only offer you a by-numbers blog post. I still read long form copy from before the #hashtag era for inspiration whenever I’m working on a project and I’m a huge fan of Carhartt’s 1980s ads. Much has been printed and reproduced regarding Hamilton’s company and their no-nonsense Depression-era ads, with their emphasis on value and longevity, but I like looking at their 1985-1993 campaigns for that smart move not to address a growing trend-led audience. I believe some of these were published in those brand books that contained an excellent set of brand histories, but I’m feeling lazy and duck canvas is still one of the beautifullest things in the world.

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