LAZIEST BLOG ENTRY EVER

I’m out the country for a week from tomorrow and I’m suffering from Wi-Fi paranoia, so why not drop a phenomenally lazy (down to the wonky scans) blog post on the off-chance I don’t get back online? When it comes to coverage, Supreme is thorough, but James Jebbia stays in the background. There’s chats on the brand history in ‘Interview’, the Rizzoli book and a scattering of Japanese magazines, but part of the brand’s appeal is in how a red rectangular box does the talking. Remember when Suge Knight called out executive producers all on the records dancing? He kind of had a point. If you’re doing things properly you’re probably too busy or/and successful to require a blog that charts your meals, freebies and new watches. The Supreme piece by Jeremy Abbott in the new edition of British ‘GQ Style’ is pretty good, with James mentioning his time at Morgan Allard’s Parachute store (a retailer with a pioneering pick of Japanese brands) and Ari Marcopoulos on photography. Don’t expect an excess of insight, because giving too much away hinders longevity, but it’s worth reading. And there’s more in it than in the ‘New York’ piece (above) from May 1994. Go buy the magazine if you want to see more images.

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