What’s worse? David Guetta and Thierry “Mr. Brainwash” Guetta collaborating or the x Superdry Timothy Everest project? I can’t quite make up my mind but they’re probably pretty lucrative when it comes to tapping into the psyche of those willing to part with the beige pound and beige dollar. There’s a lot more to the world that the cool-guy realm that’s blogged so relentlessly.
Everyone’s into print these days, but not everybody’s built for it. I can’t see the value in the majority of editorials plugging product that just seem to be executed to keep paymasters who think that kind of thing matters happy with tangible proof that something is “working” but I still get a kick out of picking up a magazine that delivers something different. Standard advertorial can pale next to a well-timed Tweet, but good product is guaranteed goodwill. Recently I mapped out a plan for a publication but lost my temper over something unrelated and deleted the plan out of spite against myself. That self-sabotage was worth it though, because the contents list was tedious. Like I said, it’s not for everyone, I was very impressed by the Acid Rambler newspaper when I got a glimpse the other week and by uniting a Patagonia founder with a Beach Boy, it has a cohesion that’s only apparent to those who get the core concept — that’s some masterfully executed self-indulgence. The (sold out) Oi Polloi tie-dye tie-ins are good too. I like ‘LAW’ magazine too and #2 has just dropped.
Lives And Works magazine is the brainchild of John Joseph Holt, deceived me with its cover (I’ve developed an apathy toward £10+ fashion mags that sit artfully spaced on boutique shelves and never reach a second issue), but takes a close inspection at existing British tribes and characters rather than applying a buzzword to a non-movement. Estate agents with suedehead pasts, housing block signage, Playstation games, scooter shops, wetlook hair, newsagent workers and proprietors, plus Saturday night theme pub dwellers are in the portraits and personal accounts ‘LAW’ includes. That’s pretty much everything Danny Boyle forgot to chuck into the Olympic opening ceremony then. Come the apocalypse, when a new species of human sifts through 2012’s wreckage with their 13 fingered hands, I would hope they’d discover something like this as a document of where we were, rather than some misleading rag that makes us look like a bunch of, tech goth, Azealia Banks disciples haplessly grasping for “movements” who pretty much deserved to be eliminated. I would hope that ‘LAW’ would be cause for more compassion. John Holt’s work parallels team ISYS.TV and their love of everyday style that we seem to aimlessly aspire away from or demonise with chav allegations. ISYS are getting a spot at the Tate with NTS too and it’s a great platform for their work. Go get ‘LAW’ from Goodhood or B Store or get more information here.
Another place where print is relevant is in graffiti. You could argue that it’s the transient, fleeting nature of the artform that makes documentation so essential but it’s probably because graffiti has a tendency to attract massive geeks who like buying stuff and probably pretend that they racked it. ATG always come correct in a world where so many can profit from the legal side only and they get up in places that people can actually see from afar. Their blog also makes graffiti seem kind of fun, rather than being something dysfunctional sociopaths bang about on forums. ATG’s ‘Eye In the Sky’ book depicting some pieces with positive messages and plenty of eyes in prominent places is something different though. It goes on sale at Stolen Space after a launch tomorrow.
If there wasn’t a ‘They Live’ would we be subjected to OBEY nowadays? Was it worth it? Of course it was worth launching a tiresome street art career and streetwear for people who like Mr. Brainwash. That scene with Roddy Piper and Keith David’s battering each other in the alley way makes it all worth it. The soundtrack, that subversive subtext that can be enjoyed on a simple alien/human invasion flick level, that ending and the director/star commentary on the original DVD are all classic. It’s one of the greatest genre films ever. The impending Blu-ray release (set for November) has the kind of artwork (nice font too) that sold a VHS to me in 1988, even if the special features haven’t been announced. It’s a shame that there’s not a deluxe edition with replica truth-telling sunglasses/hater blockers, but there’s still time. You can tell a lot about a person by whether they’ve seen ‘They Live’ and how passionate they are about it. This art beats the OBEY poster from last summer’s Alamo Drafthouse screening.